Head - Marketing

Head Marketing

Location: Lagos, Nigeria
Department: Marketing
Reporting to: Chief Operating Officer (COO)
Experience: 12–15 years
Employment Type: Full-time
Qualification: MBA / Master's in Marketing preferred

Job Summary

We are looking for an experienced Head of Marketing to lead the overall marketing function for a leading hypermarket chain in Nigeria. The ideal candidate will have strong experience in retail or B2C marketing, brand management, traditional and digital marketing, customer engagement, and team leadership.

The candidate will be responsible for developing and implementing marketing strategies to strengthen brand positioning, increase customer footfall, improve average basket value, and drive business growth across retail stores.

Key Responsibilities

• Develop and implement the overall marketing strategy aligned with business objectives.
• Lead brand positioning, brand awareness, and brand communication initiatives.
• Plan and execute traditional marketing campaigns, including print, radio, television, outdoor advertising, promotions, events, and in-store activations.
• Lead digital marketing initiatives, including social media, online advertising, content marketing, and digital campaigns.
• Drive customer footfall, customer engagement, sales growth, and average basket value across stores.
• Develop and oversee creative concepts, marketing collateral, visual communication, and brand consistency.
• Manage social media presence, content strategy, customer engagement, and campaign performance.
• Conduct market research, competitor analysis, and consumer behaviour studies to identify growth opportunities.
• Develop annual marketing plans, campaign calendars, and promotional strategies.
• Manage marketing budgets, agencies, vendors, media partners, and campaign ROI.
• Lead, mentor, and develop the marketing team to achieve business objectives.
• Monitor marketing KPIs, campaign effectiveness, brand performance, and customer acquisition.
• Collaborate with sales, merchandising, operations, and senior management teams to support business growth.

Required Qualifications and Experience

• 12–15 years of overall marketing experience, preferably in retail, hypermarkets, supermarkets, FMCG, or other B2C businesses.
• Proven experience in developing and executing marketing and brand strategies.
• Strong expertise in both traditional and digital marketing.
• Experience in retail promotions, customer acquisition, store footfall generation, and sales-driven marketing campaigns.
• Demonstrated experience leading marketing teams and managing budgets.
• Strong knowledge of social media, brand management, market research, advertising, and campaign analytics.
• Excellent communication, interpersonal, leadership, and business management skills.
• MBA or Master's degree in Marketing preferred.

Key Performance Indicators (KPIs)

• Brand awareness and market positioning.
• Increase in customer footfall and average basket value.
• Marketing campaign ROI and cost effectiveness.
• Social media engagement and brand visibility.
• Marketing budget adherence.
• Team performance and campaign execution.
• Customer engagement and sales growth.

Preferred Candidate Profile

Candidates currently or previously working as Head of Marketing, Marketing Director, General Manager – Marketing, VP Marketing, or Senior Marketing Manager in established retail, supermarket, hypermarket, or consumer-facing organisations will be preferred.

Candidates must be willing to work in Lagos, Nigeria.