Head Modern Trade

Job highlights

• The incumbent should be an MBA in marketing from a reputed institute and should have at least 5 years exposure to modern trade in FMCG/ Retail sector preferably in a paper manufacturing company

JOB DETAILS
One of our clients, a reputed paper manufacturing company, is looking out for a Head -Modern Trade for their office based in Chennai.

The incumbent should be an MBA in marketing from a reputed institute and should have at least 5 years exposure to modern trade in FMCG/ Retail sector preferably in a paper manufacturing company.

Key Responsibilities:

• Prepare the Modern Trade sales strategy & growth plans in line with business strategy

• Key responsibility as the Head of Modern trade is to drive profitability and deliver on the Revenue and Share parameters.

• Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.

• Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans.

• Category management and Promotion planning.

• Driving operational efficiency for modern trade channel.

• Monitoring performance and taking corrective actions

• Responsible for achieving planned sales by channel and customer

• Achieving consistent growth by managing various internal and external stakeholders

• Work within allocated promotional cost and ensure effective spending in driving sales and brand building.

• Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts

• Negotiate favorable annual trading and logistic contract with chain

• Provide trade information, competitor's activities and market intelligent to company

• Manage Accounts receivables, Responsible for debt collection and resolve all long outstanding debts.

• Resolve customer's trade issues, complaints and operational matters.

• Manage a large workforce across the Modern Trade channel

• Manage and review outstation outlets through frequent market visit and liaising with local Sales Management

• Work closely with Key Account Managers in achieving company's objective and vision.
  FUNCTIONAL AREA

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