Head of Acquisition

Are you a maniacal missionary who wants nothing more than to prove they can scale a DTC Brand to $1BN in profitable revenue in their lifetime?

Are you a leader who looks at teams, people & problems with a leadership bias and understands that next to the numbers, there is the development of people that is needed to achieve our scaling goals?

Are you looking for a company that uses the scientific method & theory of constraints combined with a relentless push for growth to do what has never been done before?

We are My Derma Dream! An almost 9-figure company looking to 10X to $1BN over the coming 12-18 months by expanding our LTV to CAC from 1.6 to 6X and dominating the mid-high ticket anti-aging space with our unique offerings of devices, topicals & programs.

We are looking for a Head of Growth who is willing to dedicate 80-100 hours / week to achieving their goals (doing what has never been done before) in our company, where we value big dreams, mentorship, speed, aggression, intellectual honesty & unapologetic alignment.

We have a marketing org consisting of direct response, paid media, amazon, google, email marketing, cro, web development & creative who’s leaders all report to our Creative director and/or CEO today.

If you understand the world of hardcore direct response marketing…

If you consider yourself someone who wants to be a great leader…

If you are looking for the ride of a lifetime and truly build a business that changes the lives of the people it serves & the people that make up the team…

Then APPLY NOW!

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Results:

• Achieve $1BN in profitable revenue in 2027 (10% EBITDA)
• Increase LTV from 1.6 to 6X (in partnership with sales)
• Increase our Day 1 LTV/CAC to from 0.8 to 1.5 (Day 2 cash flow positive)
• Expand our hero product portfolio from 2 hero products to 5 hero products
• Create a duplicatable Winter Marketing Strategy that has us grow in Q1 > Q4 year after year (historically slow)
• Create a duplicatable Summer Marketing Strategy that has us grow in Q3 > Q2 year after year (historically slow)
• Add new paid acquisition channel category: Native Ads (Taboola, Outbrain, MGID, News Break)
• Implement Multi-Touch Attribution & Mixed Marketing Modeling

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Responsibilities:

• Increase the throughput & success of all the results under your leadership (Hero Offer Expansion, Pain Point Expansion, Ads, internal media buying, agencies, affiliates, Funnels, Upsell Value, Amazon, Google, Email)
• Learn the current “goals” of the marketing organization
• Guarantee that the leaders are all in sync as to the change-log & hypothesis testing that has taken & takes place in the respective departments with the aim of achieving the Acquisition Division & MDD’s goals
• Develop the departmental leaders in their abilities, management skills & leadership qualities
• Constantly be in & organize the joint search & identification for the true bottlenecks in the processes that achieve the goals of the org, question every step and apply the Theory of Constraints & “The Algorithm” by Elon Musk in solving the problems with your team.
• Network with founders & marketing executives on a daily basis in order to build & grow your personal network with the aim of having a broad, wise & deep understanding of the challenges of your division, your team & the company/
• Design comp structures & incentive plans that rally the teams to perform at their best
• Hold leaders accountable
• “Sleep on the factory floor” and have no limit to the depth of understanding you are willing to attain when working on the biggest bottleneck
• Be an example to others
• Host divisional mentorship calls with your team & a divisional mentor on a weekly basis
• Identify & Recruit skill-based mentors for your departmental leaders to be in constant learning mode
• Take feedback from people below, next to, far from & above you in the org chart & implement quickly
• Give feedback to people below, next to, far from & above you in the org chart & demand higher standards
• Speak candidly about what you see go right / wrong in the organization
• Constantly seek to increase your leverage over the organization so you can get more done in less time so you can move to higher-leverage work
• Be a cultural guardian & cheerleader of our values (Big Dreams, Speed, Aggression, Leadership, Mentorship, Intellectual Honesty, Diligence, Discipline, Growth)
• Report on your divisional progress to the other senior leaders
• Question & hold the other senior leaders in the company accountable, including the CEO
• Develop excellent relationship with people in the company
• Increase the standards with every subsequent person you hire & add to the team
• Fire those who were wrongly hired / no longer fit our performance & cultural standards
• Help your leaders craft & draft the dashboard mock-ups that deliver the right insights to show critical steps in achieving their goal and speed up time to understanding
• Give feedback to your leaders about their ability to communicate the progress & narrative of their department in an accurate and helpful way to you & the rest of the organization
• Constantly research & find opportunities to improve our LTV/CAC ratio
• Create a culture of creative & operational excellence in your division
• Be positive, critical & optimistic all at the same time without sacrificing either of the three
• Build forecasting models from the ground up with high levels of complexity & future-forward accuracy
• Design, maintain & optimize the meeting rhythms of the acquisition org with the aim of increasing leverage & improving time efficiency

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Direct Reports:

• Facebook Media buyer
• Affiliate Manager
• Creative Director
• Head of Amazon
• Head of Email
• Head of Google
• Head of ECOM Tech (Web Dev, Infra & Tools)
• HIRE: Head of Paid Media (Future)
• HIRE: Head of Conversion Rate Optimization (Future)

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Co-Senior Leaders:

• CEO (Reporting into)
• COO / President
• Director of Sales
• Director of Leadership Development
• Director of Data, Analytics & Technology

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Requirements:

• Work 80-100 hours / week (10 hours / day, 6 days a week = company minimum(
• Read a book every 2 weeks with the company (6-week cycle: 1. Departmental Expertise, 2. Leadership, 3. Personal Development) –
• Come in & create a 30-60-90d plan in your first week & review every month
• Host A Departmental book meeting with your division every 6 weeks (week in the cycle above)
• Attend 4x Quarterly Leadership Off-sites (international locations)
• Leverage AI to increase intelligence in decision making
• Leverage AI to automate PROVEN activities (we are not hiring Claude, we are hiring you)
• Role & Expectations get reviewed every 90 days

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Needed Wants:

• Have a core desire to achieve (a) personal BHAG(s) that align with the BHAGs of the organization, the role & the team you are stepping into
• Leverage AI to increase intelligence in decision making
• Leverage AI to automate PROVEN activities (don’t automate unproven ideas)

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Needed Not-wants:

• Not a salary-motivated person, but motivated by uncapped upside
• Not use AI to think for you (we are not hiring Claude, we are hiring you)

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Reward:

• $200K / Year
• Uncapped bonuses (ability to make $1M / year)
• Equity options after 2 years
• Dedicated Divisional Mentor for you & your Team
• Dedicated Personal Skill Mentor for you
• Dedicated Leadership mentor for you
• 2-4 Industry events / year
• Working in a company with a company that aligns with your values and actively seeks to prune grumblers
• The ride of a lifetime

If you are ready to go all in, APPLY NOW!