Head of Creative

• Lead and develop creative strategies to support business objectives, social media growth, and account development.
• Manage and develop multiple accounts independently, including MCN/Institution Accounts, Shop/Store Accounts, AI Accounts, and other relevant digital accounts.
• Build, manage, and optimize accounts to increase traffic, engagement, audience growth, and overall account performance.
• Develop creative concepts and content strategies based on each account's characteristics and target audience.
• Monitor social media trends, content trends, creators/influencers, and platform developments to identify new growth opportunities.
• Oversee Social Media activities, including content planning, creative direction, campaigns, and performance evaluation.
• Lead, manage, and develop the Creative, Social Media, Content, and/or Account Management team.
• Set team targets, assign responsibilities, monitor performance, and provide guidance to ensure targets are achieved.
• Coordinate with Marketing, E-commerce, Affiliate, MCN, and Sales teams to align creative and account strategies with business objectives.
• Analyze account and content performance data to identify opportunities for improvement and develop follow-up strategies.
• Manage communication and coordination with external parties, including creators, influencers, MCNs, agencies, platforms, and business partners.
• Prepare regular reports on account development, campaign performance, content performance, and team achievements for management.
• Develop effective workflows, SOPs, and processes to improve the productivity and quality of the creative team.

Requirements

• Bachelor's degree in Marketing, Communications, Creative, Business, or a related field.
• 3–5 years of relevant experience in Creative, Social Media, Account Management, Digital Marketing, MCN, or a related field.
• Proven experience in leading and managing a team.
• Strong understanding of various types of digital accounts, particularly MCN/Institution Accounts, Shop/Store Accounts, AI Accounts, or other digital accounts.
• Strong understanding of social media strategy, content development, digital campaigns, and digital marketing.
• Ability to independently manage accounts from strategy and execution to monitoring and performance evaluation.
• Strong understanding of social media trends, content trends, creator/influencer ecosystems, and digital platform developments.
• Ability to analyze key performance metrics such as reach, engagement, follower growth, views, conversion, and overall account performance.
• Strong communication, coordination, leadership, and negotiation skills.
• Ability to work both strategically and hands-on, with the capability to execute tasks in addition to providing strategic direction.
• Able to manage multiple accounts and projects simultaneously in a fast-paced, target-driven environment.
• Experience using AI tools for content creation and creative production is a plus.
• Experience creating, setting up, or managing a large number of accounts (100+ accounts) is a strong advantage.