Head of E-Commerce Operations & Digital Experience

Organizational Context & Mission

Our client is actively expanding across APAC markets, prioritize speed, continuous campaign execution, and bold commercial moves.

Looking for a dynamic growth leader and change agent, not an caretaker who prefers the comfort of a slow-moving enterprise setup.

Reporting to the Digital Director, you will spearhead the expansion of regional .com platforms. Lead four specialized pillars to transform on-site conversion, streamline product go-to-market workflows, and deliver continuous high-impact campaigns across these hyper-competitive markets.

Core Pillars & Key Responsibilities

1. Growth Driver & Transformation Leader (Changer Mentality)

• Lead a 20+ member regional unit across 4 Digital Pillars, covering across Campaign, Content Ops, UI/UX, Digital Design, Asset & Ops.

Commercial Campaign Engine: Proactively and strategically ideate and launch localized digital activations to capture high-velocity retail cycles across APAC;

• Agile Process Architecture: Challenge traditional workflows, dismantle operational friction, and foster an agile, fail-fast culture capable of handling rapid campaign volume.

2. Regional .com, App & APAC Market Scaling

• Take ownership of performance and user experience across core .com, tailored to consumer behaviors, especially in Growing Markets.

• Serve as the strong regional voice on Global Strategic Alignment.

3. Go-to-Market Readiness & Digital Execution

• Oversee the rapid deployment of product catalogues, localized promotional collateral, and regional merchandising updates with Localized Campaign Adaptation.

4. Experience Optimization & Journey Architecture

Conversion Rate Elevation: Drive regional UI/UX standards, optimizing checkout flows, regional payment method integrations, and on-site navigation.

Experimentation & Insights: Implement structured A/B testing and usability frameworks to continuously refine the digital funnel using real-time consumer data.

Candidate Profile & Requirements

• 10+ years in fast-paced Retail, Omnichannel, FMCG or Consumer Brands. Currently at Senior Manager/ Associate Director level. Track record in scale-up or mid-sized growth environments, rather than steady-state corporate environments.

• Track record in managing a medium of large size teams (8+ people) across pillars including Campaign, Content Ops, UI/UX, Digital Design, Asset & Ops.

• Hands-on experience managing Mobile Apps, APAC .com platforms, localized digital ecosystems, and e-commerce campaigns (possess China, South Korea, and/or Japan market experience is a plus).

• Experience managing sizeable cross-functional regional teams within a matrix organization.

• Entrepreneurial Drive, a distinct "Driver & Changer" DNA—results-oriented, proactive, resilient, and passionate about building scalable frameworks in a high-growth environment.

• Strong understanding of modern CMS/PIM tools, design tools (e.g., Figma) localized digital marketing channels, customer conversion tracking and asset management workflows.

• Excellent in English. Capability in Mandarin, Korean, or Japanese is a plus.