Head of Email & SMS

Head of Email & SMS (Remote, Contractor)

We're DTC Vikings — a fast-growing nine-figure Nordic ecommerce group in natural wellness and beauty.

Our portfolio:

• Frøya Organics : Natural skincare for women 45+
• Norse Organics : Natural acne solutions and wellness rituals
• Primal Viking : Men's natural vitality supplements
• Arctic Goddess : Premium hormonal health and beauty for women

Email is already one of our strongest channels. Now we need someone who can take it from strong to dominant — owning strategy, execution, and team leadership across all 4 brands.

If you've ever looked at a brand's Klaviyo account and thought, "Give me 90 days and I'll double the revenue from this channel" — this is your role.

What You'll Own

• Full email + SMS strategy and execution across 4 DTC brands (all on Klaviyo)
• A team of email marketers and copywriters — you lead, mentor, and hold the bar
• Flow architecture — build, optimize, and maintain 10+ flows per brand
• Campaign calendar — weekly sends across all brands, aligned with promos, launches, and retention strategy
• Segmentation, list health, and deliverability across all accounts
• SMS channel — list growth, opt-in optimization, and high-converting sends
• Retention stack tools: Zaymo, Malomo, Social Snowball, Loop

You'll Thrive If You

• Have 3+ years owning email/SMS for DTC brands — strategy AND execution
• Know Klaviyo inside out — flows, segments, analytics, deliverability
• Have led a small team and love building people up while holding them accountable
• Can manage 4 brands simultaneously without dropping quality
• Think in revenue and LTV , not open rates
• Are a strategic operator — set the vision, then get your hands dirty making it happen
• Understand Shopify, subscription apps, and how the full DTC stack connects
• Take full ownership and communicate proactively

Logistics

• Remote — Europe or LATAM time zones preferred
• Full-time contractor
• Reports to: Founder