Head of Engineering

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SportAdmin is looking for a Head of Engineering to own and drive the technical direction of the company while contributing commercially as a member of the local management team. This is not a pure process role — we want someone who leads through culture, earns trust from engineers, and can hold their own in a business conversation.

You will be responsible for the engineering organisation, the technical roadmap, and for making sure we build the right things the right way. You will have line responsibility and be expected to shape how the team works, hires, and grows. The balance is roughly 60/40 technical-to-commercial, but we care more about judgment than job descriptions.

What You Will Do Technical Leadership

• Own the technical roadmap and architecture decisions
• Set engineering standards, development practices, and quality expectations
• Be hands-on enough to evaluate trade-offs, review critical designs, and unblock the team when needed
• Drive an AI-native development culture — AI-assisted coding, automated testing, and intelligent tooling should be the default, not an experiment
• Make pragmatic build-vs-buy decisions and manage technical debt deliberately

People & Culture

• Lead, coach, and grow a team of 14 engineers
• Build a high-trust engineering culture where ownership, autonomy, and craftsmanship matter more than process for its own sake
• Recruit and retain strong engineers — you are the reason people join and stay
• Handle the hard conversations: performance, direction, and priorities

Commercial & Strategic

• Join SportAdmin management team and contribute to company-wide strategy, not just engineering topics
• Translate business priorities into technical execution and vice versa
• Collaborate closely with product, sales, and customer success to ensure engineering delivers real customer value
• Participate in customer and partner conversations where technical depth matters

Who You Are We are looking for someone with a strong technical foundation who has grown into leadership without losing their edge. You should recognise yourself in most of the following:

• Significant experience in software engineering, with several years leading engineering teams
• You have shipped and operated production systems — you understand what it takes beyond writing code
• You default to AI-assisted workflows in your own work and have opinions on how AI changes how teams build software
• You build culture through example: transparency, directness, high standards, and genuine care for people
• You are comfortable in commercial conversations and can represent engineering credibly to customers, partners, and the broader management team
• You think in outcomes, not activity — you would rather remove a process than add one
• You communicate clearly in English; Swedish is a strong plus

What We Value This is a culture-first organisation. A few things that matter to us:

• Culture over process — we trust people to do the right thing and build systems that reinforce that trust, not bureaucracy
• AI-native development — we expect our engineering leaders to actively shape how AI is integrated into our development workflow, not treat it as a side project
• Pragmatism — we want leaders who make decisions with incomplete information and course-correct, not ones who wait for certainty
• Ownership — you own outcomes, not just your function

Practicalities

• Location: Malmö, Sweden. Presence in the office matters — culture is built in person
• Competitive compensation package
• This is a senior leadership role with real influence on company direction