Head of Event Marketing

Key responsibilities

• Develop and implement strategic event marketing plans that align with company overall business objectives and brand positioning

• Lead the planning, coordination, and execution of major retail events, promotional campaigns, and experiential marketing initiatives across multiple business united.

• Manage event budgets, negotiate with vendors and suppliers, and ensure cost-effectiveness whilst maintaining high-quality standards

• Oversee the promotion and marketing of events through multi-channel campaigns, including digital, social media, traditional media, and in-store communications

• Build and maintain relationships with external event partners, agencies, and stakeholders to support successful event delivery

• Measure and analyse event performance using key performance indicators (KPIs), providing insights and recommendations for continuous improvement

• Stay informed of market trends, consumer preferences, and competitive landscape to identify innovative event opportunities

What we're looking for

• 7+ years of professional experience in event marketing, event management, or related marketing discipline within the retail sector or large commercial organisations

• Proven track record of successfully planning and executing large-scale events that delivered measurable business results and strong return on investment

• Strong strategic thinking and ability to translate business objectives into impactful event experiences

• Excellent project management skills with the ability to manage multiple complex events simultaneously whilst meeting deadlines

• Proficiency in budget management and financial analysis, with demonstrable experience controlling significant event marketing budgets

• Excellent communication and presentation skills, with the ability to articulate ideas clearly to internal stakeholders and external partners

• Leadership experience with the ability to build, develop, and motivate high-performing teams

• Creative thinking and innovation combined with strong analytical and problem-solving capabilities

• Fluency in Thai and English language, both written and verbal