Head of Growth

About us

PT Sukses Uchi Nawa is a growing company with PT Grup Aktivitas Sehat as one of its sister companies, the company behind STRIVE, a new fitness concept in Pantai Indah Kapuk (PIK), Jakarta. STRIVE is a treadmill-driven, heart-rate-coached group training bootcamp, the first red-room bootcamp in Pantai Indah Kapuk.

About the role

We are looking for a Founding Head of Growth to build STRIVE's Growth function from the ground up. You will own Marketing and Sales end-to-end, from customer acquisition and content to sales conversion and membership. This is a hands-on role where you will execute campaigns, create content, manage growth performance, close customers, and build the Marketing and Sales teams alongside the founders.

Responsibilities

• Develop and execute growth strategies to build the founding-member waitlist, drive presales, and grow studio occupancy.
• Own paid and organic growth channels, including content creation, campaigns, media spending, and performance tracking.
• Monitor cost-per-member and growth metrics through regular performance reviews and use data to optimise channel investment.
• Build and lead the Marketing and Sales teams, including defining roles, recruiting team members, and developing the team as STRIVE grows.
• Build STRIVE's brand presence through content, community initiatives, local partnerships, and activations in PIK.
• Develop and document repeatable growth and sales playbooks to support future STRIVE studio expansion.

What we're looking for

• 2+ years of experience in paid ads and organic social media, preferably in lifestyle, F&B, fitness, or other consumer-facing brands.
• Proven ability to drive customer acquisition and measure cost-per-customer, not just follower growth.
• Hands-on experience in content creation, including shooting, editing, and copywriting.
• Comfortable owning both Marketing and Sales, including direct customer closing.
• Strong analytical, communication, and team-building skills.
• Fluent in English and Bahasa Indonesia; Mandarin is a plus.
• Passionate about fitness and comfortable working in a fast-paced, launch-focused environment.