Head of Growth

Your Role

1. Own performance/UA strategy and hands-on execution end-to-end, i.e. campaign architecture, creative-testing frameworks, platform-specific strategy (Meta vs. Google vs. others) as the core mandate
2. Build and run a structured creative-testing discipline: concept generation, format/hook experimentation, kill/scale rules and the rigour to separate signal from noise
3. Create an integrated growth roadmap across functions, setting the overarching point of view on what social and community should drive for us and the measurement philosophy you and the team operate against
4. Own cost economics and data-driven decision-making across the marketing budget, directing spend allocation and channel mix
5. Own alignment between marketing communications and the game's release/update cadence, coordinating with Product so marketing pushes land in sync with new modes, features and patches
6. Direct and mentor the team: Manager Performance & Growth marketing and Marketing Operations (your direct reports), setting priorities and resolving execution tradeoffs across the team, including oversight of ASO and content marketing as functions owned day-to-day within the team along with their individual career growth, drive AI-first mindset and adoption for daily operations as well as strategy
7. Partner with the business head on brand and consumer-insight application which is shared, evolving work as we scale

Must Have

1. Typically this role would require 8 to 10 years in performance marketing, with real experience taking a performance/UA budget through an order-of-magnitude scaling journey; for example, from the tens-of-lakhs range into the crores, and not just large budgets with marginal increases and optimisations
2. Demonstrated ability to build and run structured testing systems (format x hook, kill/scale rules) with real before/after results to show
3. Strong data/analytical fluency, comfortable in retention/CPI/ROAS cohort analysis and applying user data into creative and growth decisions and campaign optimisations
4. AI-native working habits, i.e. uses AI tools by default across performance analysis, creative iteration, reporting and builds this fluency across the team
5. Direct hands-on experience with Meta and Google ad platform mechanics specifically, as well as experience in managing other channels (e.g., affiliates, Moloco, Unity Ads, and other gaming-specific ad networks) directly or through an agency with well defined targets and oversight

Good to Have

1. Direct experience in gaming, esports or another fandom-driven category
2. Experience mentoring or upskilling a junior performance marketer
3. Familiarity with Looker Studio, Mixpanel or comparable analytics stacks
4. Experience coordinating marketing timing with a product/dev roadmap in a live-service or games context