Head of Martech

At Trade Me, we're about connecting Kiwi to create the life they want. Whether it's the big things like finding a home, a job, a car or growing their business, or the smaller things, like finding that right bedside table or parting ways with some old stuff. At Trade Me our vision is to be the place where Kiwi look first.

Trade Me has a significant opportunity to grow its audience through marketing technology, owned channels and data. As Head of Martech, you'll lead our Lifecycle and Customer Data teams. You will champion personalised customer journeys, maximise Braze, ensure our first-party data works as hard as it can across every vertical and channel and drive AI adoption across our marketing guild to deliver strong business results.

Here is what you can expect from this role:

• Drive better personalised customer communications on and off product, using Braze and our own data to deliver great value to Kiwi and audience growth for Trade Me
• Leverage first-party data to power high-ROI marketing
• Own the Martech stack vision and roadmap, and key internal / external relationships optimising platforms to reduce complexity and maximise ROI
• Lead AI adoption across the marketing guild, identifying high-value use cases and embedding new tools. (with a future state, experimentation approach)
• Lead, mentor, and build a high-performing Martech team
• Act as a key bridge and influence senior stakeholders across Product, Engineering, Data, and Marketing

What you will bring to our team:

• 10+ years of Martech or Data or Digital Marketing experience spanning lifecycle, data, paid media, and automation
• Strong commercial acumen, with experience managing tech budgets and leading fair vendor negotiations
• High data and lifecycle literacy, with the ability to translate complex data or platform scenarios into a focused, deliverable roadmap, aligned to business opportunities
• Proven track record of leading high performing teams as well as influencing senior stakeholders across Product, Engineering, Marketing as well as executive level
• Exceptional communication skills to sell the Martech vision and drive organisational buy-in

You'll have the best time working at Trade Me, and this is why:

#AI and Tech: We live and breathe AI in our daily tasks. We value curiosity and an open mind towards new tech, offering dedicated AI skilling to help you grow and thrive in a fast-changing landscape. #Flexibility: Flexibility means different things to different people and we support you to find what works, including a home office set up and utilities allowance. We value team connection and come together in person on Monday and at least one other day a week.
#Wellness: Being your best self means caring for your physical and mental wellbeing, we offer lots of resources to help you along the way.
#Leave: We support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1.
#Social: Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company paid lunches. Regular Friday drinks and nibbles, annual Trade Me company awards, celebrations and more.
#Learning: Whether it's on the job, formal training, or mentoring, you'll grow with us from Day 1. We're big on internal mobility and look to our own talent first for new opportunities.

We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you so please send us your resume and a short cover note outlining the "Why".

Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.