Head of Sales Development (SDR)

Position title: SDR Manager / Sales Development Manager

Location: Noida

Experience: 7–10 Years

Industry: B2B SaaS / Enterprise SaaS

Skill set : SDR Team Leadership | Outbound & Inbound Sales | B2B SaaS | Pipeline Generation | Sales Development | Lead Generation | Forecasting | CRM | Sales Engagement Tools | Coaching & Performance Management | Account-Based Prospecting | Revenue Operations

Key Responsibilities

• Build, lead, and scale the SDR/BDR team, including hiring, onboarding, training, and performance management.
• Own outbound prospecting strategies across email, LinkedIn, cold calling, and other channels.
• Generate qualified meetings and sales pipeline for Account Executives.
• Define and refine ICP, target account lists, messaging, and prospecting strategies in collaboration with Sales and Marketing.
• Set and monitor SDR KPIs including activity volume, connect rates, meetings booked, SQLs, and pipeline contribution.
• Develop and maintain SDR playbooks, call scripts, email sequences, and objection-handling frameworks.
• Work closely with Marketing to convert MQLs into qualified sales opportunities through timely follow-ups.
• Manage SDR tools and systems, including CRM, sales engagement platforms, intent data, and dialers.
• Conduct regular 1:1s, call reviews, role-plays, and pipeline reviews to coach and develop SDRs.
• Forecast pipeline generation and provide regular performance reports to Sales leadership.
• Collaborate with Revenue Operations on territory planning, lead routing, and sales processes.
• Identify and test new prospecting channels, tools, and outbound strategies to improve top-of-funnel performance.

Required Qualifications

• 7–10 years of experience in sales development, business development, or inbound/outbound sales.
• 2–3+ years of experience managing SDR/BDR teams, preferably in B2B SaaS.
• Proven experience in building or scaling SDR functions and achieving pipeline generation targets.
• Strong understanding of outbound sales methodologies, account-based prospecting, and multi-touch cadences.
• Hands-on experience with tools such as Outreach, Salesloft, Apollo, HubSpot, Salesforce, or similar platforms.
• Strong coaching, communication, people-management, and performance-management skills.
• Data-driven approach with experience managing KPIs, forecasting, and CRM reporting.
• Bachelor's degree in Business, Marketing, or a related field, or equivalent practical experience.

Preferred Experience

Experience selling into CX, Market Research, HR Tech, or Enterprise SaaS will be an added advantage.

Key Skills

? Interested candidates can share their updated CV with us.

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