Head of Sales Spain — Freelance — Barcelona

Context

Our client is a B2B SaaS vendor, an international player in strong growth, present across several European countries. To cover a maternity leave, they are looking for a senior sales leader to run and scale up their Spanish sales organisation for 9 months, with a twofold goal: sustaining day-to-day commercial intensity while using this window to structure methods and support an ongoing business-model transformation.

• Start: mid-September 2026 (early October at the latest)

• Duration: 9 months, full time

• Location: Barcelona — mostly on-site (very hands-on, field-driven role)

• Languages: native Spanish and fluent English required; French and Catalan appreciated

• Reports to: group sales leadership

Key responsibilities

Lead and manage the sales organisation

• Manage a team of twenty to thirty people day to day (SDRs, Account Executives and managers)

• Lead by example, very hands-on: join calls, help close deals, stay present in the field

• Run a transactional business with short sales cycles, steered through daily KPIs

• Set standards, define targets and structure sales methods and coaching (SDR / Account Executive chain)

Support the commercial transformation

• Support the move upmarket (from SMB towards mid-market and large accounts, with new stakeholders such as procurement)

• Contribute to the shift from a product logic to a service logic in both messaging and sales execution

• Leave a healthy organisation and clear foundations ahead of the incumbent's return

Profile

• Higher education

• 15 to 20 years' experience in sales roles, including a proven track record leading and managing sales teams

• SaaS / B2B tech environment with structured sales cycles (SDR / Account Executive model)

• Hands-on management of sales teams and data-driven steering (daily KPIs, transactional business)

• Experience with a move upmarket (SMB to mid-market / Enterprise) or a shift from a product to a service model is a real plus

• Salesforce proficiency

• Native Spanish and fluent English required

We are looking above all for a field-oriented leader, credible to set standards and challenge the team, able to operate alongside their people. Candidates whose experience is limited to strategic leadership roles, without daily hands-on sales management, will not be considered.