Hiring E-commerce & Digital Marketing Manager

SUMMARY
Job Description E-commerce & Digital Marketing Manager

Location: Park Street, Kolkata

Experience: 6 10 Years

CTC: Up to 10 LPA

Industry: Retail / E-commerce / D2C / Lifestyle

Interview: Face-to-Face (F2F)

Employment Type: Full - Time

Job Summary

We are looking for a creative and analytical E-commerce & Digital Marketing professional to drive online sales, digital growth, customer engagement, and retail marketing initiatives.

Key Responsibilities

• Lead E-commerce & Digital Marketing strategy to drive online sales and growth.

• Manage Meta & Google Ads, campaign optimization, tracking, and Pixel integration.

• Manage Shopify , including apps, integrations, merchandising, and website experience.

• Drive marketplace expansion and alternate digital channels.

• Manage product listings, availability, conversion, and online customer experience.

• Develop Instagram, content, and Reels strategies to improve engagement.

• Drive CRM & Loyalty campaigns for customer acquisition, engagement, and retention.

• Plan WhatsApp, SMS & Email campaigns and customer journeys.

• Drive repeat purchases through lifecycle and retention initiatives.

• Execute marketing strategies for new store openings, retail events, and campaigns .

• Manage store-level, franchise, partner, local, and mall marketing activities.

• Develop marketing plans for underperforming stores.

• Manage agencies, vendors, influencers, and marketing partners.

• Track Sales, Digital & Marketing MIS and drive ROI and cost optimization.

  Requirements

• 6 10 years of relevant experience in E-commerce / Digital / Retail Marketing.

• Strong hands-on experience with Performance Marketing, Shopify, CRM/Loyalty, and Retail Marketing .

• Experience with Meta Ads, Google Ads, WhatsApp, SMS, and Email Marketing .

• Strong analytical, campaign management, and stakeholder management skills.

• Proven ability to convert marketing initiatives into measurable business results.

• Candidates should be comfortable attending a F2F interview in Park Street, Kolkata .