Hiring Manager Digital Marketing Gurugram - FTC (Contract)

Role & responsibilities

Key Responsibilities:

• Develop and execute digital marketing strategies to strengthen premium brand presence and drive business growth.
• Lead integrated media planning and buying across Digital, OTT/CTV, Sports, and Event platforms.
• Drive end-to-end SEO strategy, including on-page, off-page, and technical SEO to improve organic visibility and website traffic.
• Manage keyword planning, content strategy, backlink development, and SEO agency performance.
• Drive D2C initiatives to achieve website traffic, ROAS, and revenue targets.
• Plan and optimize performance marketing campaigns while exploring new customer acquisition channels such as Pinterest, Affiliates, and Influencer Marketing.
• Execute customer retention campaigns through WhatsApp, CleverTap, and other CRM platforms.
• Lead full-funnel digital brand campaigns focused on premium audience segmentation, customer journey optimization, and creative innovation.
• Conduct brand research, market analysis, and campaign performance tracking to support business decisions.

Required Skills:

• 5 to 8 years of experience in Digital Marketing.
• Strong expertise in SEO (On-page, Off-page & Technical SEO).
• Hands-on experience in Digital Media Planning & Buying.
• Proven experience in D2C, Performance Marketing, and Brand Campaigns.
• Strong knowledge of Google Analytics, Google Ads, Meta Ads, Search Console, and SEO tools.
• Experience with OTT/CTV campaigns, digital analytics, and customer journey optimization.
• Excellent analytical, communication, and stakeholder management skills.