HK Business Development Manager

About the Company

Miraco Global is a fast-growing healthcare company focused on bringing innovative & high-quality health supplements & pharmaceuticals to consumers & healthcare professionals. With flagship products such as Ginflex & upcoming new brand launches, we are expanding our footprint across the healthcare, retail & online channels of Hong Kong, Special Administrative Region (SAR) & China Cross Border E-Commerce (CBEC).

Job Description

We are seeking an experienced & driven Business Development Manager to lead our sales operations in Hong Kong SAR & China CBEC . This strategic role is responsible for leading a high-performing team of sales representatives to drive revenue growth through CBEC, retail pharmacies, hospitals, General Practitioners (GPs) & Private Specialist Clinics. The Business Development Manager will also play a key role in launching new brands, expanding key accounts & engaging healthcare professionals through educational initiatives.

Key Responsibilities

1.Sales Leadership & Team Management

• Lead & manage the sales team across multiple territories in Hong Kong SAR, utilizing field visits, performance reviews & joint calls to enhance team effectiveness
• Define & track sales targets, KPIs & performance metrics aligned with business goals while guiding the team in identifying new leads & closing high-stakes client meetings to drive account growth

2.Channel Management & Sales Operations

• Drive revenue growth across multi-channel strategies, including hospitals, GPs, specialist clinics, retail pharmacies & online platforms such as HKTVmall, Taobao, JD.com, Tmall Global & Little Red Book
• Lead account penetration & acquisition efforts for new platforms, including flagship e-commerce store partners & China-based CBEC distributors
• Manage end-to-end sales operations, including sales forecasting, reporting, budgeting & territory planning
• Proactively identify, open &  develop new accounts while fostering strong relationships with existing key accounts
• Support the team in executing structured client meetings to ensure clear value communication & alignment with customer needs

3.Key Account Management, Marketing & Brand Launches

• Negotiate & manage key account relationships, drive new product listings & optimize product assortment across hospitals, GP clinics, private medical groups, pharmacy chains & CBEC partners in Hong Kong
• Lead marketing campaigns, digital promotions & new brand launches, ensuring pricing & promotional strategies are tailored to local market conditions & audiences in Hong Kong
• Collaborate with marketing & commercial teams to deliver tailored value propositions, provide market insights to HQ for localization & demand planning & ensure timely execution of educational programs for healthcare staff

4.HCP & KOL Engagement

• Engage healthcare professionals & Key Opinion Leaders (KOLs) to support brand credibility & word-of-mouth referrals
• Organize & support Continuing Medical Education (CME) talks, product detailing sessions & clinical discussions for doctors, nurses & pharmacists
• Build clinical advocacy that supports conversion across both professional medical channels & health-conscious online consumer segments

5.Business Development & Strategic Initiatives

• Identify & evaluate new business opportunities & market segments through market entry research, including partnerships with Chinese CBEC retailers, e-commerce incubators & trade agents
• Generate qualified leads through market intelligence, networking & professional medical associations, while leading strategic client meetings to explore collaborations, build rapport & to convert business opportunities into tangible outcomes
• Stay updated on regulatory & compliance requirements in Hong Kong & Mainland China to ensure all strategic initiatives are fully compliant

Requirements:

• Qualifications: Bachelor’s degree in Science, Pharmacy, Business, or a related field

• Core Expertise: Minimum 5 years of pharmaceutical or healthcare sales experience, with at least 2 years in a sales leadership role; deep understanding of the retail pharmacy & private healthcare landscape in Hong Kong as well as China CBEC

• Technical & Professional Skills: Proven ability to lead & motivate teams to exceed sales targets; strong negotiation, planning & key account management skills; excellent communication & presentation skills tailored for HCPs and stakeholders

• Preferred: Strong existing network within the Hong Kong healthcare & retail pharmacy sector is highly advantageous

• Professional Attributes: Proactive, strategic mindset with the ability to work independently; detail-oriented, adaptable & willing to travel as required