HORECA Sales Executive

You will be responsible for growing a fast-growing consumer brand's presence across the HORECA and lifestyle channels by securing new restaurant, café, hotel, and hospitality accounts. This role focuses on building a strong prospect pipeline, winning new listings, managing commercial negotiations, and growing existing accounts through consistent reorders and range expansion. The ideal candidate is commercially driven, relationship-focused, and comfortable working in a hands-on, on-ground sales environment.

Key Responsibilities

• New business: Identify, approach, and secure new HORECA accounts including restaurants, cafés, hotels, coworking spaces, gyms, Pilates studios, and similar venues
• Prospecting & pipeline: Build and manage a structured prospect pipeline, with a focus on systematically targeting venues that currently carry competitor brands
• Account onboarding: Manage the full sales process from sampling and product presentation through commercial negotiation, listing, and account onboarding
• Account growth: Grow existing accounts through increased reorder frequency, range expansion, and strong relationship management
• HORECA activations: Lead and execute relevant tastings, events, sampling activities, and brand partnerships in collaboration with the marketing team
• Sales tracking: Track outreach, listings, reorders, account growth, and pipeline progress, providing regular updates to management

Requirements

• 3-5 years of experience in HORECA/F&B sales
• Experience selling beverages is a strong advantage
• Strong network and understanding of the HORECA market
• Proven experience in prospecting, account acquisition, and commercial negotiations
• Strong relationship-building and communication skills
• Fluent in Arabic and English
• Valid driving licence and own car
• Comfortable with frequent field visits and on-ground sales
• Highly proactive, organized, and target-driven
• Hands-on approach with the ability to work independently