HoReCa Sales Managers

About the Role

We are looking for experienced and result-oriented HoReCa Sales Managers to drive the sales of premium food products across the HoReCa segment.

The candidate must have strong experience in premium products, preferably food/FMCG, with a proven track record of managing large team of promoters. The role requires someone who is highly mobile, comfortable with extensive travel, and capable of driving both sales and market activation initiatives.

Key Responsibilities

• Develop and execute the HoReCa sales strategy for the assigned territory.
• Drive sales across hotels, restaurants, cafs, caterers, institutions and other relevant HoReCa customers.
• Build and maintain strong relationships with key HoReCa accounts and distributors.
• Lead, manage and motivate a large team of promoters/sales personnel to achieve business targets.
• Set team targets, monitor performance and ensure achievement of sales and distribution objectives.
• Identify new business opportunities and develop new HoReCa accounts.
• Drive product visibility, sampling, promotions and other market activation initiatives.
• Plan and execute on-ground activations to build awareness and product adoption.
• Monitor competitor activities, pricing, promotions and market trends.
• Work closely with marketing and other internal teams to execute territory-level campaigns.
• Track sales performance, prepare regular reports and provide market insights to management.
• Ensure effective distributor/channel management and product availability.
• Regularly travel across the assigned territory to meet customers, manage the team and drive market development.

Candidate Profile

• MBA in Sales, Marketing or a related discipline preferred.
• 5+ years of relevant sales experience, preferably in HoReCa, premium FMCG, food or related categories.
• Proven experience in managing and leading a large team.
• Experience in selling premium products is strongly preferred.
• Experience in sales activation, sampling, merchandising or on-ground marketing preferred.
• Excellent communication, negotiation and relationship-management skills.
• Strong leadership and team-management capabilities.
• Highly energetic, target-oriented and comfortable working in a fast-paced environment.
• Must be mobile and willing to travel extensively within the assigned territory.