Hospice Liaison

Location: Georgia, United States

Job Type: Full-Time

Work Arrangement: On-Site / Field-Based

Travel: Local and Regional Travel Required

Job Summary We are seeking a Hospice Liaison to develop and maintain strong relationships with healthcare providers, physicians, senior living communities, skilled nursing facilities, hospitals, home health agencies, and other community referral partners throughout the assigned Georgia territory.

The Hospice Liaison will serve as a key community representative for the organization, educating referral sources about hospice services, identifying appropriate patient opportunities, generating hospice referrals, and helping ensure a smooth transition of eligible patients into hospice care.

The ideal candidate will have experience in hospice, home health, palliative care, post-acute care, healthcare sales, physician relations, or community outreach , along with strong relationship-building and communication skills.

Key Responsibilities

• Develop and maintain strong relationships with physicians, physician practices, hospitals, skilled nursing facilities, assisted living communities, senior living organizations, home health agencies, rehabilitation facilities, and other healthcare referral sources.
• Conduct regular in-person visits with referral partners throughout the assigned territory.
• Educate physicians, nurses, case managers, social workers, discharge planners, and facility staff about hospice eligibility, services, benefits, and appropriate patient populations.
• Identify patients who may benefit from hospice services and facilitate appropriate referrals in collaboration with clinical teams.
• Serve as a primary point of contact for referral sources and community partners.
• Build and maintain a consistent pipeline of hospice referral opportunities.
• Develop new referral relationships while strengthening existing accounts and referral partnerships.
• Conduct presentations, educational sessions, in-services, and informational meetings for healthcare providers and community organizations.
• Increase awareness of hospice and palliative care services within the assigned territory.
• Follow up on referrals and work closely with the admissions and clinical teams to support a timely and smooth referral process.
• Maintain regular communication with referral partners to understand their needs and provide appropriate support.
• Develop and execute territory outreach plans to increase referrals and community awareness.
• Maintain accurate records of referral activity, provider contacts, meetings, presentations, and business development activities in CRM systems.
• Monitor referral trends, territory activity, and account performance to identify opportunities for growth.
• Participate in community events, healthcare networking events, educational programs, senior care events, and industry conferences.
• Represent the organization professionally and serve as an ambassador for its hospice services within the community.
• Collaborate with clinical, admissions, operations, and leadership teams to ensure excellent service to patients, families, and referral partners.
• Consistently meet or exceed established referral and territory development goals.
• Travel throughout the assigned territory for physician visits, facility meetings, community outreach, and referral development activities.

Qualifications

• Bachelor's degree in Business, Healthcare Administration, Marketing, Communications, or a related field preferred; equivalent healthcare experience may be considered.
• Proven experience in hospice, home health, palliative care, post-acute care, healthcare sales, physician relations, or healthcare business development.
• Experience developing relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, or other healthcare referral sources.
• Strong understanding of hospice services, hospice eligibility, and the role of hospice in end-of-life care.
• Demonstrated ability to generate and develop healthcare referrals through relationship-based outreach.
• Excellent communication, presentation, networking, and interpersonal skills.
• Ability to educate healthcare professionals and community partners about hospice services in a clear and professional manner.
• Strong follow-up skills and ability to independently manage a geographic territory.
• Ability to establish trust and long-term relationships with referral partners.
• Experience using CRM systems to document outreach, referral activity, and account relationships preferred.
• Strong organizational and time-management skills.
• Ability to work collaboratively with clinical, admissions, and operational teams.
• Willingness to travel throughout the assigned Georgia territory.
• Valid driver's license and reliable transportation required.

Preferred Background Candidates with experience as a Hospice Liaison, Hospice Community Liaison, Hospice Account Executive, Hospice Business Development Representative, Hospice Marketing Representative, Hospice Community Relations Representative, Home Health Liaison, Home Health Business Development Representative, Physician Liaison, Provider Relations Representative, Healthcare Account Executive, or Post-Acute Care Liaison are strongly encouraged to apply.

Candidates with established relationships within hospitals, physician practices, skilled nursing facilities, assisted living communities, senior living organizations, and other healthcare referral networks are highly preferred.

Key Success Factors

The successful candidate will be a relationship-driven healthcare professional who can establish trust with physicians and healthcare organizations, educate referral sources about hospice services, identify appropriate referral opportunities, and develop a strong presence within the assigned community.

Success in this role will be measured by the ability to build and maintain referral relationships, generate qualified hospice referrals, expand territory reach, support timely admissions, and represent the organization with professionalism and compassion .

Core Competencies

• Hospice & Post-Acute Healthcare Knowledge
• Physician & Provider Relations
• Referral Development
• Community Outreach
• Territory Management
• Relationship Building
• Healthcare Education
• Presentation Skills
• Account Management
• Communication & Follow-Up
• CRM & Activity Tracking
• Patient-Centered Approach
• Independent Field-Based Work