Hubspot Integration Specialist

This is a hands-on, technically minded role for someone who understands HubSpot’s API and automation tools, is comfortable working with tools like Zapier alongside native or custom integrations and enjoys taking a system that has grown over time and making it more scalable and reliable.

As we scale, this role will naturally expand to cover a broader integrations roadmap, additional systems, and more advanced automation, while remaining grounded in a strong technical foundation and close partnership with the Head of CRM.

*This position is based in Johannesburg or Cape Town

Detailed Responsibilities

Integration Audit & Strategy

Audit our existing HubSpot integrations across VOIP, WhatsApp, email, back-of-house systems and data enrichment tools to understand current state, coverage and gaps

Map how data currently flows between HubSpot and connected systems, flagging where flows are manual, fragile or undocumented

Identify risks, inefficiencies and duplicated effort in the current integration landscape

Develop a prioritized integration roadmap, distinguishing quick wins, foundational fixes and longer-term enhancements

Recommend the right integration approach for each use case (native HubSpot integrations, Zapier, middleware, or custom API-based solutions) based on reliability, cost and maintainability

Core System Integrations

Build, maintain and troubleshoot the integration between HubSpot and our VOIP/telephony systems, ensuring call data, logs and recordings flow correctly into the CRM

Manage and improve the WhatsApp integration, supporting reliable two-way messaging and conversation history within HubSpot

Design and maintain integrations with our 2–3 internal back-of-house systems, ensuring accurate, timely data exchange to support operational teams

Implement and manage data enrichment tool integrations to improve contact and company data quality across B2C and B2B pipelines

Ensure integrations are built with our three core brands in mind, respecting the different data and workflow needs of each

HubSpot API & Automation Development

Work directly with the HubSpot API to build custom integrations and data syncs beyond out-of-the-box functionality

Design, build and maintain Zapier/N8N workflows (or equivalent automation tooling) to connect HubSpot with third-party systems

Build custom-coded workflow actions and webhooks where native tools fall short

Monitor integration performance and set up error handling and alerting so issues are caught before they impact users

Keep pace with new HubSpot API capabilities, connectors and platform updates relevant to our integration stack

Data Quality & Governance

Establish and maintain data mapping, validation and transformation standards across all integrated systems

Monitor data quality across B2C and B2B pipelines and address root causes of data mismatches between systems

Support secure and compliant handling of customer data as it moves between systems

Keep integration documentation up to date as systems change, covering architecture, data flows and troubleshooting steps

Collaboration & Stakeholder Management

Partner with the Head of CRM to align integration priorities with wider CRM and business strategy

Work closely with internal teams to understand system requirements and dependencies

Liaise with external vendors and integration partners where needed

Translate technical integration concepts clearly for non-technical stakeholders across sales, marketing and operations

Support the HubSpot Support Specialist team by escalating and resolving complex integration issues beyond level 1 troubleshooting