IBM Brand Manager (Software/Hardware)

Requirements

• Higher education in a technical field;
• 3+ years of relevant professional experience;
• English proficiency: B1, B2, or C1 level;
• Understanding of data storage architectures (DAS, SAN, NAS), Fibre Channel and IP SAN technologies, and principles of block and file-level data access;
• Knowledge of virtualization, containerization, and application orchestration technologies;
• Knowledge of database management technologies, including relational and non-relational DBMS, as well as performance, scalability, high availability, and data protection;
• Understanding of banking and financial information system architectures, along with requirements for business continuity, high performance, and fault tolerance;
• Knowledge of information security technologies, including IAM, PAM, SIEM, data protection, vulnerability management, and regulatory compliance;
• Understanding of digital transformation processes, data management, enterprise system integration, APIs, microservices architecture, and AI technologies;
• Skills in identifying customer business needs and translating them into technical and commercial solutions.

Responsibilities

• Collaborating with partners and customers to promote the vendor's products;
• Sales activities, providing sales and technical support during partner/customer meetings, and project generation;
• Calculating solution costs, creating specifications, and working with the vendor's configurator and portal;
• Developing and structuring the partner network; recruiting new IBM partners;
• Organizing and executing marketing activities, including joint initiatives with the vendor;
• Preparing and conducting presentations, webinars, seminars, and consultations for partners and their customers regarding products within the area of expertise (including comparative analyses), both according to plan and upon request;
• Coordinating demo and pilot projects, and managing reporting and performance analysis for these initiatives.
• Market analysis: monitoring market trends and competitor activities;
• Preparation of sales forecast reports.

Personal Qualities

• Ability to work both independently and as part of a team;
• Willingness to take responsibility for decisions made;
• Persistence and a high level of self-organization;
• Commitment to establishing high-quality processes.