IMC Officer

We are looking for a proactive and well-connected IMC professional to support our brand communications, media relations, KOL/influencer partnerships, and PR campaigns across our consumer technology and lifestyle portfolio.

The role will work closely with the Marketing team and PR agency to strengthen brand visibility, manage media and KOL/influencer relationships, coordinate PR activities and events, and ensure the effective execution of PR and influencer campaigns.

Key Responsibilities

Media Relations

• Build and maintain strong relationships with journalists, editors, media outlets, and technology/lifestyle publications.

• Act as a primary point of contact for media inquiries and coordination, including media requests, product information, and delivery of demo or review units.

• Coordinate media product reviews, interviews, product seeding, and other media opportunities as needed.

KOL & Influencer Management

• Build and maintain strong relationships with KOLs, influencers, content creators, and relevant online communities.

• Identify and recommend relevant KOLs and influencers based on the brand, product, target audience, campaign objectives, and platform.

• Coordinate KOL/influencer collaborations, including outreach, negotiations, product seeding, campaign requirements, content timelines, and deliverables.

• Work closely with KOLs and influencers to ensure content aligns with campaign messaging, brand guidelines, and agreed deliverables.

• Coordinate with internal teams and external agencies to ensure smooth execution of influencer campaigns and product seeding activities.

• Monitor KOL/influencer content performance and prepare reports on campaign results, engagement, reach, and other relevant metrics.

Press Materials

• Write press releases, media briefs, talking points, and other PR content as needed.

• Coordinate directly with the PR agency to distribute press releases and other PR materials.

• Ensure that PR materials are accurate, timely, and aligned with overall brand and campaign messaging.

PR Agency Management

• Coordinate logistics and internal team involvement with the PR agency for media events, product launches, press activities, and other PR initiatives.

• Coordinate day-to-day with the PR agency regarding agreed deliverables, timelines, media activities, and campaign requirements.

• Monitor media coverage and report on PR performance metrics based on weekly reports and ongoing brand/product campaigns.

• Follow up with the PR agency to ensure timely completion of agreed deliverables and campaign activities.

Strategy and Planning

• Focus on the execution of pre-defined PR and influencer marketing plans within campaigns.

• Collaborate with the Marketing team to ensure PR and influencer activities are integrated into relevant campaign channels.

• Conduct regular competitor scans and monitor media, KOL, and influencer activities to provide actionable insights for marketing strategies and brand positioning.

• Identify relevant media, KOL, influencer, and content opportunities that can strengthen brand awareness and product visibility.

Qualifications

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or any related field.

• 2–3 years of experience in public relations, media relations, influencer/KOL marketing, or media and influencer event coordination.

• Hands-on experience working with KOLs, influencers, and content creators is highly preferred.

• Experience in the technology, consumer electronics, lifestyle, FMCG, or related industries is a plus.

• Strong existing relationships with media, KOLs, influencers, or content creators are an advantage.

• Strong written and verbal communication skills.

• Strong coordination, relationship-building, and event management skills.

• Ability to manage multiple campaigns, stakeholders, and deadlines simultaneously.

• Proactive, organized, detail-oriented, and comfortable working in a fast-paced environment.