IMU-SONG Strategy Manager

Job Title – IMU Digital Commerce Manager Management Level: 07 – Manager Location: NCR / Mumbai / Bangalore Must have skills: Digital commerce strategy & execution, Category / portfolio management, Customer experience optimization, D2C/Marketplaces/Omnichannel/Quick Commerce, Data driven decision making, Stakeholder Management across cross-functional teams, Team leadership & delivery ownership

Good to have skills: Working knowledge of digital marketing, Product management, understanding of emerging technologies, AI / GenAI applications in commerce, Commerce platforms & MarTech exposure

Job Summary We are looking for a strategic and execution-focused Digital Commerce Manager to own and drive performance across D2C, marketplaces, omnichannel and quick commerce platforms. This role requires strong business ownership with hands-on experience in running digital commerce or a major category, with accountability for revenue, traffic, conversion, AOV/ATV, and customer experience metrics. The ideal candidate will work closely with cross-functional teams across business, marketing, technology, design, supply chain, customer support, etc. to deliver seamless digital shopping experiences and drive revenue growth. Product management capability is a valuable additional skill, and exposure to AI / GenAI or advanced analytics-led initiatives is a strong differentiator.

Roles & Responsibilities

• Own end-to-end performance of digital commerce and drive growth for our clients
• Deliver revenue growth by enhancing the customer experience and optimizing for conversion, engagement and retention
• Lead and manage a team to deliver business outcomes
• Define and execute category strategies (assortment, discovery, content, visibility, etc.)
• Partner with cross-functional teams to enable and deliver experiences / journeys
• Use data, insights, and experimentation to prioritize and solve problems
• Stay up-to-date with e-commerce and digital trends to guide innovation
• Contribute to product roadmap and platform enhancements where applicable
• Champion best practices in UX and customer journey design

Professional & Technical Skills

• Strong knowledge of digital commerce ecosystems and customer journeys
• Strong grasp of digital commerce KPIs and operating levers
• Ability to translate customer needs into functional and technical execution plans
• Strong analytical mindset with experience in A/B testing and data visualization
• Excellent communication, leadership, and collaboration skills with execution discipline
• Proficient in MS Excel, PowerPoint, and product analytics dashboards
• Experience working in matrixed or global organizations is a plus

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