In-app Campaign Specialist

Campaign Planning & Operations Management

• Plan and manage various platform operational campaigns, including: Bonus campaigns, Cashback / Rebate campaigns, Free Bet campaigns, Tournaments and Leader boards, User Mission systems, Challenge campaigns, Holiday and major sports event campaigns and User reactivation and retention campaigns

• Develop campaign rules, eligibility requirements, reward structures, and terms and conditions.

• Prepare Business Requirement Documents (BRD) and campaign execution plans.

• Coordinate with relevant teams to ensure successful campaign implementation.

• Ensure campaigns are aligned with business objectives and user operations strategies

Market Research & Competitor Analysis

• Monitor competitors’ campaigns and reward strategies within the industry.
• Collect and analyse industry campaign trends and innovative mechanics.
• Establish a campaign database and competitor monitoring system.
• Develop campaign plans based on major sporting events, new game launches, and seasonal or holiday periods.
• Propose innovative campaign ideas and support their implementation.

Campaign Execution & Cross-Department Collaboration

• Collaborate with Operations, Product, Design, CRM, Customer Service, and Technical teams to execute campaigns.
• Monitor campaign launch progress and campaign configuration.
• Ensure campaign rules, rewards, and promotional materials are implemented accurately.
• Coordinate the resolution of campaign-related issues and operational problems.
• Manage campaign schedules, timelines, and delivery milestones.

Campaign Data Analysis & Optimisation

• Monitor key campaign performance indicators, including: Campaign Participation Rate, Growth Rate, Conversion Rate, Retention Rate, Revenue Contribution , ROI and User Engagement

• Prepare campaign post-analysis reports and optimisation recommendations.

• Prepare weekly reports, monthly reports, and special campaign analysis reports.

• Continuously optimise campaign performance based on data and results.

User Growth & Campaign Innovation

• Develop growth strategies based on the player life cycle.
• Design player incentive mechanisms to increase user value.
• Support VIP, sports event, and casino-specific campaign operations.
• Establish long-term campaign planning and operational schedules.

Required Qualifications

• Bachelor’s degree or equivalent professional experience.
• 2–5 years of relevant experience in areas such as: Campaign Operations, User Growth, CRM Operations   User Retention, Marketing / Promotion and Data Analysis.
• Familiarity with campaign reward mechanisms and user behaviour operations.
• Strong logical thinking and project management skills.
• Proficient in: Microsoft Excel, Google Sheets and Data Analysis Tools.
• Experience in any of the following industries is preferred: iGaming, Sports Betting, E-commerce and Internet / Online Platforms.
• Familiarity with sporting events and online entertainment products.
• Experience in large-scale campaign planning and ROI analysis.