Influence Marketing Executive

GoPaisa brings its 13 years of Cashback experience to Payments now we recently launched GoPaisa Instant Money feature, and we’ve already crossed $1M in payment volume.

Role Overview

We are looking for an energetic, detail-oriented, and proactive Executive – Influencer Marketing & Brand Partnerships to join our team. In this role, you will be the driving force behind creator onboarding, campaign execution, and brand outreach. You will identify relevant nano, micro, and regional creators, negotiate terms, coordinate deliverables, and ensure brand campaigns are delivered seamlessly and on schedule.

The Mission (Responsibilities)

• Creator Discovery & Onboarding: Source, identify, and recruit nano, micro, and regional content creators across Instagram, YouTube, and regional video platforms aligned with brand briefs.
• Outreach & Brand Prospecting: Support outbound lead generation by researching potential brand partners, identifying key decision-makers (brand managers, media planners), and initiating introductory outreach.
• Campaign Coordination & Execution: Manage day-to-day campaign workflows, including sending creator briefs, reviewing draft content against guidelines, tracking posting schedules, and ensuring prompt go-live dates.
• Negotiation & Commercials: Negotiate creator rates, deliverables, usage rights, and timelines to ensure cost-efficiency and campaign margin targets.
• Performance Reporting: Monitor live campaign metrics (reach, impressions, engagement, link clicks, ROAS), gather post-campaign screenshots/insights, and prepare comprehensive client reporting decks.
• Relationship Management: Maintain proactive communication and healthy working relationships with creator communities, talent managers, and client-side coordinators.

What You Bring (Requirements)

• Experience: 1–3 years of hands-on experience in influencer marketing, agency client servicing, or creator management.
• Network & Platform Fluency: Strong working familiarity with Instagram, YouTube, and regional platforms. Familiarity with nano/micro creator pricing, barter vs. paid dynamics, and regional content formats.
• Organizational Skills: High attention to detail with the ability to juggle multiple creator deliverables and campaign deadlines simultaneously.
• Communication Skills: Clear, professional verbal and written communication in English and Hindi (knowledge of an additional regional language is a strong advantage).
• Analytical Mindset: Comfortable working with Google Sheets/Excel for campaign trackers, creator databases, and data-driven reporting.
• Bonus Points: Basic understanding of performance marketing, affiliate tracking links/coupons, or native advertising formats.

Apply Here:

https://forms.gle/znwLUknvmozYdjxz7