Influencer Coordinator

About the role

We're looking for an Influencer Coordinator to support the execution of our global partnerships, influencer campaigns and gifting programs. This role sits within the PR & Partnerships team and plays a key part in bringing influencer campaigns to life — from identifying and researching creators and other influential voices to coordinating product gifting, monitoring campaign performance and helping ensure partnerships run smoothly across markets. Working closely with our PR & Partnerships Manager, you'll help build relationships with creators and talent managers while staying closely connected to social media culture, emerging influencers and new ways to collaborate with creators.

Key responsibilities

• Support the planning and execution of global influencer campaigns across priority markets, including creator research, assessment, outreach and partnership coordination
• Research creators, audiences, platform trends and market opportunities to inform influencer and partnership recommendations
• Coordinate influencer partnerships, including briefing documents, timelines, product gifting and tracking agreed deliverables
• Coordinate the day-to-day operation of Archies' global creator-gifting initiatives, ensuring products are distributed to relevant creators across priority markets
• Maintain and develop Archies' global influencer and creator database, identifying emerging creators aligned with the brand
• Communicate with influencers, talent managers and agencies to support partnerships and ensure campaigns run smoothly
• Coordinate with internal teams, including marketing, logistics and ecommerce, to organise product allocations and campaign support
• Monitor influencer campaign performance and assist with reporting on reach, engagement, content outcomes and other relevant marketing measures
• Review campaign results and contribute insights and recommendations to improve future influencer-marketing activity
• Stay across emerging creators, social media trends, competitor activity and cultural moments to identify new marketing and partnership opportunities

About you

• Ideally, at least one to two years' relevant experience in influencer marketing, public relations, social media or a related marketing role
• A relevant tertiary qualification in marketing, communications, public relations, business or a related field, or equivalent relevant professional experience
• Experience supporting or coordinating marketing campaigns, creator partnerships or product-gifting programs
• A strong understanding of social media platforms, particularly Instagram and TikTok, and the broader creator ecosystem
• The ability to assess brand alignment and identify creators whose content, audience and values align with the brand
• Excellent organisational and coordination skills, with strong attention to detail
• Confidence communicating with influencers, talent managers, agencies and internal stakeholders in a professional and brand-aligned way
• The ability to manage multiple projects, timelines and stakeholders in a fast-paced, founder-led environment
• Confidence working with campaign-performance metrics and assisting with reporting and analysis
• Strong awareness of digital culture, emerging creators and platform trends

About us

Archies Footwear is a globally expanding brand on a mission to change the way people think about comfort and support — starting with the humble thong. Founded by a physiotherapist who saw the need for something better, our product-first approach has driven rapid growth across ecommerce and wholesale in Australia, the US, UK, Canada, the Netherlands, Germany and beyond. We're in an exciting phase of global brand growth, investing in creative, brand and partnerships to fuel our next chapter.