Influencer Lead

About Concentrix,

Concentrix, one of the leading brands in its industry, designs and manages human-centered customer experiences in today’s digital world. With more than 450,000 employees across 70 countries worldwide, Concentrix continues to make a difference in customer service management and experience in Türkiye, with over 17,000 employees across 7 cities, primarily Istanbul, Izmir, Ankara, and Van.

BW Influencer Lead

Role Purpose

Lead the influencer agenda for Beauty & Wellbeing brands and the BW Community by developing and executing influencer strategies, driving best-in-class creator partnerships, and optimizing program performance. Leverage deep knowledge of the Turkish influencer ecosystem to support brand growth and business objectives.

Key Capabilities & Experience

• Strong knowledge of the influencer ecosystem and creator economy.
• Proven experience in influencer marketing, campaign management, and creator partnerships.
• Excellent stakeholder and project management skills.
• Data-driven mindset with strong analytical and performance evaluation capabilities.
• Experience with influencer measurement and reporting platforms (Traackr preferred).
• Agency management and budget ownership experience.
• Fluent English with the ability to collaborate effectively in a global environment.
• Strong understanding of social media platforms, digital trends, and emerging creator behaviors.
• Min 3 year experience

Key Responsibilities

1. Influencer Strategy & Program Leadership

• Develop and implement influencer marketing strategies aligned with brand priorities, business objectives, and cultural trends.
• Stay closely connected to the Turkish influencer ecosystem, creator landscape, emerging trends, and platform developments to provide strategic guidance to brands.
• Ensure influencer activities are fully integrated into broader brand, media, and digital marketing plans.

2. Campaign & Operations Management

• Lead influencer campaigns end-to-end, from planning through execution and reporting.
• Manage influencer selection, briefing, content evaluation and approval processes, contract management, and campaign deployment.
• Work closely with agencies to ensure campaigns are delivered on time, within budget, and against agreed objectives.

3. BW Community & Nano Influencer Program

• Lead the strategy, development, and execution of the BW Community and Nano Influencer Program.
• Grow and nurture a scalable influencer community aligned with Beauty & Wellbeing business priorities.
• Drive engagement, participation, and long-term value creation across the community ecosystem.
• Oversee community-related platforms, programs, and innovation opportunities.

4. Global & Cross-Functional Collaboration

• Build strong partnerships with global influencer and social-first teams.
• Adapt global best practices, frameworks, and innovations to the Turkish market.
• Share local market insights, opportunities, and learnings with global stakeholders.
• Collaborate closely with Brand, Media, Digital, Legal, Procurement, and other relevant teams.

5. Performance, Analytics & Tool Management

• Own KPI tracking, performance analysis, reporting, and optimization of influencer programs.
• Lead the management and adoption of influencer measurement and analytics platforms, including Traackr.
• Generate actionable insights and recommendations to improve effectiveness and ROI.
• Monitor competitor and industry activity to identify trends, opportunities, and areas for improvement.

6. Budget & Relationship Management

• Manage influencer marketing budgets and drive cost optimization opportunities.
• Guide agencies in building and maintaining strategic influencer relationships.
• Serve as a key point of contact for the Beauty & Wellbeing influencer ecosystem.
• Foster long-term partnerships with creators that strengthen brand advocacy and business impact.