Influencer Marketing Associate - Tamil

Influencer Marketing Associate – Tamil

Department: Marketing

Employment Type: Full-Time

Location: Hyderabad

Experience: 1–2 Years

Language: Tamil – Fluent/Native

About the Role

We are looking for a creative and result-oriented Influencer Marketing Associate – Tamil to manage influencer marketing activities targeted toward Tamil-speaking audiences. The ideal candidate should have a strong understanding of Tamil content, social media trends, regional creators, and influencer marketing.

Key Responsibilities

• Identify and research Tamil influencers and content creators across Instagram, YouTube, Facebook, and other relevant platforms.
• Build and maintain a strong database of Tamil influencers across different categories and audience sizes.
• Coordinate with influencers from sourcing to campaign execution, including negotiations, briefs, content approvals, and publishing.
• Develop influencer campaigns aligned with brand objectives, target audience, and marketing goals.
• Prepare and communicate campaign briefs, content guidelines, and deliverables to influencers.
• Coordinate with internal teams such as Content, Creative, Performance Marketing, and Brand teams.
• Track influencer deliverables, campaign timelines, content quality, and posting schedules.
• Monitor campaign performance using metrics such as reach, engagement, views, clicks, conversions, and ROI.
• Identify emerging Tamil creators and regional trends to improve campaign performance.
• Ensure influencer content is aligned with the brand's tone, guidelines, and campaign objectives.
• Maintain strong relationships with influencers, agencies, and regional creator networks.
• Prepare regular campaign reports and share insights and recommendations for future campaigns.