Influencer Marketing

Recollectix Media is looking for a creative, strategic, and result-oriented Influencer Marketing professional to manage end-to-end influencer campaigns for clients.

The role will involve influencer strategy, creator discovery, outreach and negotiation, campaign execution, content approvals, performance tracking, reporting, budget management, and long-term creator relationship management.

The ideal candidate should have strong communication and negotiation skills, a good understanding of social media trends, and the ability to manage multiple influencer campaigns simultaneously.

Key Responsibilities:

1. Influencer Strategy & Campaign Planning

• Develop influencer marketing strategies aligned with client objectives and campaign goals.
• Recommend the right influencer tiers, platforms, content formats, timelines, KPIs, and budgets.
• Develop campaign plans covering awareness, engagement, consideration, and conversion objectives.
• Identify the right creator mix based on brand, audience, category, and campaign requirements.

2. Influencer Discovery & Vetting

• Identify relevant influencers and content creators across Instagram, YouTube, and other relevant platforms.
• Evaluate creators based on:
• Engagement rate
• Audience quality and authenticity
• Follower demographics
• Content quality
• Brand alignment
• Past campaign performance
• Brand safety
• Maintain a strong pipeline of relevant creators for current and future campaigns.

3. Influencer Outreach & Negotiation

• Manage professional outreach to influencers, agencies, and talent managers.
• Negotiate commercial terms including:
• Influencer fees
• Deliverables
• Timelines
• Exclusivity
• Usage rights
• Content whitelisting/boosting rights
• Close collaborations while ensuring campaigns remain within approved budgets.
• Maintain professional relationships throughout the negotiation and execution process.

4. Contract & Compliance Management

• Ensure every influencer collaboration is supported by a written agreement or approved confirmation.
• Ensure influencer content complies with applicable advertising and disclosure requirements, including appropriate #Ad, #Collab, #Sponsored, or other required disclosures.
• Ensure agreed deliverables, usage rights, timelines, and commercial terms are clearly documented.

5. Influencer Brief Creation

• Create clear, creative, and detailed influencer briefs.
• Include:
• Campaign objective
• Brand guidelines
• Content direction
• Mandatory mentions
• Key messaging
• Content do's and don'ts
• CTA
• Posting schedule
• Disclosure requirements
• Approval process
• Ensure influencers understand campaign expectations before content creation.

6. Content Review & Approval

• Coordinate content submissions between influencers and clients.
• Review influencer content against the approved brief and brand guidelines.
• Share feedback and manage revision requests within agreed timelines.
• Coordinate final client approval and confirm content is ready to go live.
• Ensure all approved content is posted as per the agreed schedule.

7. Campaign Monitoring

• Track all influencer content from posting through the complete campaign performance window.
• Monitor:
• Reach
• Impressions
• Engagement
• Story views/swipe-ups
• Link clicks
• Saves
• Shares
• Comments
• Sentiment
• Monitor campaign hashtags, brand mentions, and creator posts for active campaigns.

8. Post-Campaign Reporting

• Prepare comprehensive influencer campaign performance reports.
• Analyse:
• Total reach and impressions
• Total engagement
• Engagement rate
• Creator-wise performance
• EMV (Earned Media Value)
• ROI
• Cost efficiency
• Audience insights
• Compare creator performance and provide actionable recommendations for future campaigns.

9. Influencer Relationship Management

• Build and maintain strong, long-term relationships with influencers and creators.
• Develop Recollectix's creator network as a strategic agency asset.
• Maintain regular communication with high-performing creators.
• Identify and nurture creators for recurring brand collaborations.

10. Content Amplification

• Coordinate with the performance marketing team to identify high-performing influencer content.
• Facilitate amplification of selected influencer content through Branded Content Ads and other paid media initiatives.
• Track the performance of amplified creator content and share learnings with the relevant teams.

11. Budget Management

• Manage influencer campaign budgets with complete transparency and accuracy.
• Maintain records of negotiated rates and approved budgets.
• Track influencer payments and outstanding amounts.
• Coordinate with the accounts team for timely payment processing.
• Complete campaign-wise budget reconciliation.

12. Creator Database Management

• Maintain and continuously expand the Recollectix influencer database.
• Segment creators based on:
• Niche/category
• Platform
• Influencer tier
• Location
• Audience profile
• Engagement rate
• Past performance
• Commercial rates
• Relationship status
• Keep creator profiles, contact information, performance data, and campaign history updated.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
• 1–4 years of experience in Influencer Marketing, Social Media Marketing, Digital Marketing, or Creator Management.
• Hands-on experience managing influencer campaigns from discovery to reporting.
• Strong understanding of Instagram, YouTube, and other social media platforms.
• Excellent communication, negotiation, and relationship-management skills.
• Strong understanding of influencer metrics and campaign KPIs.
• Ability to analyse creator performance and audience quality.
• Strong organisational and multitasking skills.
• Good knowledge of Excel/Google Sheets and campaign trackers.
• Ability to work under tight deadlines and manage multiple campaigns simultaneously.
• Knowledge of influencer disclosure and advertising compliance requirements is preferred.

Location: Mumbai, Malad (On-site)

Department: Creative / Content Production

Reports To: Manager

Pay: ₹10,000.00 - ₹30,000.00 per month

Application Question(s):

• What is your current in hand monthly salary?
• What is your expected in hand monthly salary?
• Are you ok to travel - Mumbai (Malad) Location?
• How may years of work experience you hold?
• What is your notice period (please mention in days)?

Work Location: In person