Influencer Marketing Intern

Job Opening: Influencer Marketing Intern

Company: VARAÉ
Department: Marketing & Brand Collaborations
Role Type: Internship

About the Role

We’re looking for a creative, organised, and proactive Influencer Marketing Intern to support our creator collaborations.

Your primary responsibilities will include reaching out to influencers and content creators, writing scripts, and preparing content briefs. You will work closely with the marketing team to identify suitable creators, develop engaging content ideas, and coordinate collaboration requirements.

This role is ideal for someone who enjoys social media, understands creator-led content, and wants hands-on experience in influencer marketing.

Key Responsibilities1. Influencer Research & Outreach

Identify and reach out to influencers and content creators whose audience, content style, and interests align with VARAÉ.

Research creator profiles based on audience relevance, engagement quality, and content quality—not just follower count. Write personalised outreach messages through Instagram, email, and other approved channels.

Respond to collaboration enquiries, follow up professionally, and share interested creator profiles with the team for review.

2. Scripting & Creative Ideation

Write engaging scripts for influencer reels, videos, stories, and other campaign content under the guidance of the marketing team.

Develop strong hooks, natural dialogue, clear visual direction, and relevant calls to action. Tailor scripts to each creator’s personality, profession, and audience while keeping the brand’s messaging consistent.

Suggest fresh concepts and relevant trends that can make product integrations feel authentic rather than overly promotional.

3. Content Brief Preparation

Prepare clear, structured content briefs that explain the campaign objective, target audience, approved product information, key messages, deliverables, and deadlines.

Include guidance on tone, visual references, product presentation, and important dos and don’ts. Help creators understand what is expected while leaving room for their individual style.

Update briefs and scripts based on internal feedback before they are shared externally.

4. Collaboration Support & Follow-Ups

Assist the team with creator communication, briefing, product-dispatch updates, draft submissions, revisions, and posting schedules.

Maintain an organised tracker of outreach status, responses, agreed requirements, deadlines, and pending actions. Flag delays or unanswered questions early and keep the team informed.

Support coordination while ensuring commercial commitments and final approvals remain with the authorised team members.

5. Content Review & Campaign Tracking

Help review creator drafts against approved scripts and briefs. Check that required messaging, product details, and deliverables are included, and flag any discrepancies for the team.

Collect published content links and available campaign insights. Share observations about creators, content formats, and audience responses that could improve future collaborations.

Skills & Qualifications

• Strong written communication skills, with an interest in scriptwriting, storytelling, and content briefing.
• Familiarity with Instagram, YouTube, and creator-led social media content.
• A professional, friendly approach to outreach and follow-ups.
• Good organisation, attention to detail, and the ability to manage multiple assignments.
• Basic knowledge of Google Sheets, Excel, or similar tracking tools, along with a willingness to learn.

Students and freshers are welcome to apply. Experience managing a college social media page, coordinating creator collaborations, or writing content is an advantage.

How Success Will Be Measured

Success will be assessed through the relevance of creators researched, quality of outreach, clarity and creativity of scripts and briefs, timely follow-ups, and accurate collaboration tracking.

How to Apply

Share your CV and any relevant writing or content samples, such as reel scripts, content briefs, social media posts, or college projects. Briefly mention your contribution to each sample and any experience communicating with creators.

Pay: ₹3,000.00 - ₹10,000.00 per month

Benefits:

• Flexible schedule

Ability to commute/relocate:

• Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Are you an introvert or extrovert?
• How would you rate your English proficiency on a scale of 1 to 10?

Work Location: In person