Influencer Partnerships Manager

Who you are

• Strong organizational, communication, and relationship-building skills
• Ability to manage multiple projects simultaneously and adapt to shifting priorities
• Analytical mindset with the ability to interpret data and identify actionable insights
• Strong attention to detail and ability to execute under deadlines
• Proficiency in Microsoft Office (PowerPoint, Word, Excel), Outlook, and collaboration tools
• Familiarity with social media platforms, influencer marketing trends, and content creation processes
• Ability to work effectively within a team environment and build collaborative internal/external relationships
• Demonstrates sound judgment and professionalism when managing confidential or time-sensitive information
• 3-5 years of experience in influencer marketing, brand partnerships, or related fields (gaming, entertainment, or agency experience preferred)
• Strong understanding of digital content, social platforms, and influencer ecosystems
• Experience supporting or coordinating marketing campaigns involving influencers or creators
• Bachelor’s degree in Marketing, Communications, or a related discipline preferred
• The ideal candidate is organized, proactive, and thrives in a dynamic environment. They demonstrate curiosity for pop culture, gaming, and emerging trends, and can collaborate effectively across teams and geographies
• Solution-oriented and adaptable when challenges arise
• Strong verbal and written communication skills
• Team player who contributes to a positive, creative, and inclusive work culture
• Motivated self-starter who exercises judgment to determine appropriate action in varied situations
• Passion for gaming, entertainment, and the PlayStation brand

What the job involves

• The Influencer Partnerships Manager (Talent & Influencers) will support the planning, coordination, and execution of Global Influencer strategies, programs, and campaigns for the PlayStation brand and its portfolio of products and services
• This position assists in identifying, engaging, and coordinating partnerships with influencers, creators, and talent across gaming and broader entertainment & culture. Working under minimal supervision, the Specialist contributes to initiatives that enhance PlayStation’s visibility, relevance, and engagement, collaborating cross-functionally to help achieve brand and community goals
• Strategy Support
• Contribute to the development of strategic plans and influencer programming that advance PlayStation’s global marketing objectives
• Gather and analyze campaign data to identify insights and improvement opportunities for influencer and talent engagement
• Support cross-functional teams to align influencer activities with brand campaigns and key initiatives such as global events and product launches
• Ensure brand consistency and accurate messaging across influencer activations and communication channels
• Planning & Execution
• Assist in the coordination and execution of influencer and creator campaigns to support global marketing priorities across the PlayStation brand, hardware, and software
• Track campaign performance metrics and assist in preparing regular reporting on program effectiveness
• Collaborate with agency and vendor partners to ensure campaign deliverables are met on time, within budget, and according to established guidelines
• Maintain internal documentation, trackers, and communication workflows for assigned campaigns
• Local Market & Cross-Functional Collaboration
• Provide coordination support between Global and local influencer initiatives, ensuring alignment with regional plans and activities
• Assist in reviewing local influencer proposals, collecting data on performance, and maintaining KPIs and benchmarks
• Work closely with internal partners (e.g., Masterbrand, Games Marketing, Creative Services, PR, Communications, and Paid Media) to support integrated influencer programs
• Support the procurement and management of influencer talent for events, activations, and content opportunities
• Influencer, Creator & Talent Management
• Help maintain relationships with influencers, creators, and their representatives to support ongoing collaboration opportunities
• Assist in developing influencer briefs, creative content outlines, and social media copy aligned with campaign objectives
• Support contracting and coordination of influencer deliverables, rights management, and scheduling
• Provide logistical and onsite support during talent appearances or activations as needed
• Influencer Operations
• Support the global code seeding program by assisting with list management, shipment coordination, and performance tracking
• Help manage product inventory and requests for influencer programs, ensuring timely delivery and proper documentation
• Maintain project trackers, reports, and team asset libraries
• Assist in preparing presentation materials and campaign templates for internal and external use