Influencer Specialist

Job Description: Influencer Marketing

Company: BellaVita
Role: Influencer Marketing
Department: Marketing
Location: Gurgaon
Employment Type: Full-time

Experience: 14 years

About the Role

BellaVita is looking for a creative, proactive, and data-driven Influencer Marketing professional to join our marketing team.

The role involves building relationships with influencers and creators, planning and executing influencer campaigns, coordinating content deliverables, and driving brand visibility and engagement across social media platforms.

The ideal candidate should have a strong understanding of the creator ecosystem, social media trends, and digital content, along with excellent communication and coordination skills.

Key Responsibilities

• Identify and research relevant influencers and content creators across Instagram, YouTube, and other platforms.
• Build and maintain strong relationships with influencers, creators, talent managers, and agencies.
• Plan and execute influencer marketing campaigns from ideation to execution and reporting.
• Coordinate with influencers on campaign briefs, content requirements, timelines, and deliverables.
• Negotiate commercials, deliverables, and timelines with influencers and agencies.
• Work closely with the creative and marketing teams to develop engaging influencer campaigns.
• Ensure influencer content is aligned with brand guidelines, campaign objectives, and communication strategy.
• Track campaign performance across metrics such as reach, impressions, views, engagement, clicks, conversions, and ROI.
• Maintain an updated database of influencers across categories, audience sizes, and platforms.
• Identify emerging creators and new content opportunities to strengthen the brand's creator network.
• Monitor social media trends, viral content, creators, and relevant cultural moments.
• Coordinate product seeding and gifting initiatives with influencers.
• Prepare campaign reports and analyse performance to identify learnings and improve future campaigns.
• Manage multiple influencer campaigns simultaneously while ensuring timely execution.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Mass Communication, Advertising, Business, or a related field is preferred.
• Strong understanding of Instagram, YouTube, and the overall creator ecosystem.
• Excellent communication, negotiation, and relationship-management skills.
• Strong organisational and project-management abilities.
• Ability to work in a fast-paced environment and manage multiple campaigns.
• Good understanding of social media trends and content formats.
• Strong attention to detail and ability to follow through on deliverables.
• Comfortable working with data and campaign performance metrics.