Inside Sales & Business Development Associate

Company: Identra Systems Private Limited

Identra Systems is a technology company offering product-based solutions for traceability, serialization, brand protection, digital labels, fulfilment and customer engagement.

Our products include TraceLabels, U-Labels, FulfilOps and RippleEngage, serving businesses across Pharma, FMCG, Tobacco, Food & Beverage, Nutraceuticals, Cosmetics, Manufacturing and other industries.

Role

We are looking for an experienced B2B Sales / Business Development professional to drive customer acquisition and revenue for our technology products.

This is an end-to-end sales role — not a tele-calling or lead-generation-only position.

You will own the sales process from prospecting to closure, including cold calling, cold emailing, LinkedIn outreach, client meetings, product demonstrations, proposals, negotiations, pilots and closing.

Key Responsibilities

• Identify target companies, industries and decision-makers.
• Generate and qualify leads through cold calling, email, LinkedIn, Apollo and other outbound channels.
• Conduct discovery calls, understand customer requirements and present relevant solutions.
• Coordinate product/technical demos and prepare proposals and quotations.
• Manage follow-ups, negotiations, pilots and drive opportunities to PO/contract closure.
• Build and maintain the sales pipeline and CRM.
• Attend relevant industry conferences, exhibitions and networking events to generate business opportunities.
• Work closely with the founders and technical team to develop sales strategies and messaging.

Who We Are Looking For

• A Fresher in sales/business education or 2–6 years of experience in B2B Sales, Business Development, Inside Sales or Enterprise Sales
• Bachelor's degree in Business, Marketing, Sales, Engineering, IT or a related field.
• Proven ability to generate leads and convert them into customers.
• Strong communication, presentation, negotiation and closing skills.
• Comfortable selling technology/software or complex business solutions.
• Ability to speak confidently with business owners, CXOs and senior decision-makers.
• Self-driven, target-oriented and persistent with follow-ups.

Preferred Experience

Experience in SaaS, B2B technology, enterprise software, manufacturing technology, Pharma/FMCG, packaging, serialization, supply chain or industrial automation will be an advantage.

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person