Inside Sales Associate

Job Description - Inside Sales Associate - Digital Channels

Position: Associate - Inside Sales (BD)
Department: Business Development / Talent Acquisition
Experience: 1-3 Years
Location: Faridabad
Employment Type: Full-time
Reporting To: [Manager / Head - Business Development]

About the Role

We are looking for a proactive and communication-oriented Digital Lead Management Associate to manage and respond to inbound leads received through our digital channels.

The candidate will be responsible for handling inbound enquiries from candidates, prospective clients, and business partners, understanding their requirements, qualifying leads, ensuring timely follow-ups, and routing them to the appropriate internal teams.

The role requires strong communication skills, responsiveness, attention to detail, and the ability to manage multiple leads simultaneously.

Key Responsibilities
Monitor and manage inbound enquiries received through website, email, social media, WhatsApp, online forms, and other digital channels.
Act as the first point of contact for candidates, clients, and potential partners.
Understand the nature of each enquiry and qualify leads based on predefined criteria.
Respond to inbound leads promptly and professionally through appropriate communication channels.
Capture and maintain accurate lead information in the CRM / lead management system.
Categorize and route leads to the appropriate Recruitment, Business Development, Account Management, or Partnership teams.
Conduct initial conversations with candidates, clients, and partners to understand their requirements and expectations.
Follow up with leads that require additional information or further engagement.
Ensure that no qualified lead is missed or left unattended.
Maintain accurate records of lead source, status, interactions, follow-ups, and outcomes.
Coordinate internally to ensure smooth handover of qualified leads to the relevant team.
Track lead movement from inquiry qualification assignment follow-up conversion.
Prepare regular reports on inbound lead volumes, sources, response times, qualification, and conversion.
Identify recurring questions, lead trends, and opportunities to improve the digital lead-handling process.
Work closely with Marketing, Recruitment, Business Development, and Account Management teams to improve lead conversion.
Key Performance Indicators (KPIs)
Number of inbound leads handled
Lead response time
Lead qualification rate
Follow-up completion rate
Qualified leads successfully handed over
Lead-to-opportunity / conversion rate
Accuracy and completeness of CRM data
Number of missed or unattended leads
Customer/candidate/partner response and engagement levels
Required Skills
Excellent verbal and written communication skills
Strong interpersonal and relationship-building skills
Good listening and questioning ability
Ability to understand and qualify requirements quickly
Strong follow-up and coordination skills
Comfortable handling multiple conversations and leads simultaneously
Good working knowledge of MS Excel / Google Sheets and CRM tools
Familiarity with email, WhatsApp, LinkedIn, website forms, and other digital communication channels
Good attention to detail and data-management skills
Ability to work with cross-functional teams
Strong ownership and a lead-to-closure mindset
Preferred Qualifications
Graduate in any discipline
1-3 years of experience in inside sales, lead management, customer support, recruitment coordination, business development, or digital sales
Experience working with CRM or lead-management platforms will be an advantage.
Experience in IT staffing, recruitment, IT services, consulting, or B2B services would be preferred.
Ideal Candidate

The ideal candidate should be responsive, organized, energetic, and highly process-oriented, with the ability to turn a digital enquiry into a meaningful business or recruitment opportunity. The person should be comfortable communicating with different stakeholders and should have a strong sense of ownership for every inbound lead.

Suggested designation

For your requirement, I would consider one of these titles:

Associate - Digital Lead Management - broad and professional
Digital Lead Management Associate - very clear about the role
Inbound Lead Management Associate - best if the role is primarily inbound
Associate - Digital Inside Sales & Lead Management - better if you expect the person to actively qualify and convert leads
Digital Lead Conversion Associate - suitable if conversion will be a major KPI

For Eklouds model, Associate - Digital Lead Management gives you the flexibility to handle candidate + client + partner leads without making the role sound purely like recruitment or sales.

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.