Inside Sales Associate

Job Summary

We are looking for a results-driven Inside Sales Associate with strong experience in cold calling, lead generation, client engagement and sales conversion. The role involves identifying and qualifying prospective customers, nurturing leads through consistent follow-ups, presenting products/services, managing customer relationships and achieving assigned sales targets through effective negotiation and deal closure.

Roles & Responsibilities

• Conduct cold calling and outbound calling to generate new business leads and sales opportunities.
• Engage with prospective clients, understand their requirements and build strong customer relationships.
• Qualify leads and convert cold prospects into warm/hot leads through effective communication and follow-ups.
• Conduct regular lead follow-ups and drive prospects through the sales funnel toward conversion.
• Deliver effective sales pitches, product/service presentations and demonstrations.
• Understand customer needs and recommend suitable products/services.
• Negotiate with prospects on pricing, terms and requirements to successfully close deals.
• Achieve individual and team sales targets and conversion objectives.
• Maintain accurate lead and customer databases and ensure timely updates.
• Manage activities through CRM systems, including lead status, follow-ups, opportunities and closures.
• Prepare and maintain sales reports, call reports and pipeline updates for management.
• Handle customer queries professionally and ensure a positive customer experience.

Mandatory Requirements

• Bachelor’s degree in Business Administration, Marketing, Commerce or a related field.
• Minimum 4+ years of experience in Inside Sales, Telesales, Business Development or a similar role.
• Proven experience in cold calling, outbound sales, lead generation and lead conversion.
• Strong track record of achieving sales targets and closing deals.
• Hands-on experience with CRM systems and sales reporting.
• Excellent verbal and written communication skills.
• Strong convincing, negotiation and interpersonal skills.
• Ability to handle objections, build relationships and effectively influence prospective customers.
• Highly target-oriented, self-motivated and persistent approach to sales.