Inside Sales Representative

Company Description

Peats is a family-owned distributor of audio, visual and technology products, proudly serving the Irish

market since 1969. Established as Peat Wholesale, we have grown into a leading distributor, supplying

premium industry brands to integrators, installers, resellers and service providers, and to the corporate, hospitality, education and residential sectors. With distribution across Ireland and into Europe, backed by sales, marketing and logistical support, our reputation is built on a knowledgeable and reliable service. Our showroom in Westlink Industrial Estate, Dublin brings that range to life, showcasing leading consumer and AV brands including Bose, Sony, AVSL, Lindy, Fuji and WyreStorm, among many more.

Customers reach us by phone, email or in person at our showroom. Following strong growth in our sector, we are expanding our internal sales team.

Role Description

The Inside Sales Representative will work part time on-site at our Dublin 10 location, engaging with trade customers, dealers, and installers at the counter and via phone and email. Day-to-day responsibilities include responding to customer inquiries, providing product information on audiovisual equipment, preparing quotations, and processing orders accurately. The role involves managing existing customer accounts, supporting lead generation activities, and coordinating with field sales representatives to ensure consistent follow-up and service. The Inside Sales Representative will also help maintain a professional and organized trade counter environment and contribute to customer satisfaction through proactive problem-solving and clear communication.

Key Responsibilities

• Provide an excellent, professional service to AV customers by phone, email, at the trade counter and

in the showroom, helping keep our displays presented to a high standard.

• Advise customers on the right products for their needs, presenting and demonstrating our range

confidently to bring brands and features to life.

• Prepare and follow up quotes, confirming pricing and availability, and convert enquiries into sales.

• Look after and grow a portfolio of existing accounts, introducing customers to new brands and

product categories.

• Identify new sales opportunities and follow them up proactively by phone and email.

• Keep customers updated on stock, lead times and brand promotions, and resolve queries quickly.

• Stay alert to competitor activity and pricing, and feed back anything useful on the market.

• Work closely with our purchasing, finance and wider sales teams to keep customers well served.

• Keep accurate customer records and sales activity in our CRM systems.

• Actively sell, upsell and cross-sell across our brand range, working towards monthly sales targets.

About You

Essential

• At least 2 years’ sales experience, AV or Technical Sales is an advantage.

• Excellent written and verbal communication skills, with fluent English.

• Confident, engaging presentation skills, comfortable demonstrating products to customers face to

face.

• A natural sales drive, motivated by targets and closing business.

• Confident negotiating pricing and terms with customers.

• Confident and accurate with numbers, and proficient in Microsoft Office and Excel.

• Able to learn quickly and retain technical information across a wide range of products.

• Well organised, able to work on your own initiative and as part of a busy team.

• A positive, can-do attitude, and happy to listen, take instruction and get things done.

Desirable

• Interest in, or experience of, the electronics or audio visual industry.

What We Offer

• Quarterly bonus, subject to targets being reached.

• Company pension contribution.

• Employee Assistance Programme (EAP).

• Full training on our systems, products and customers.

To Apply

Please email your CV to our Senior AV Sales Manager, at [email protected]