Insight Analyst

Podgorica, ME

Let's play

together

About Our Company Fortuna has become an established brand among customers within just a few years. We became a proud international Family of companies carrying Fortuna Entertainment Group from the first betting shop.

We want to go further and be known for having the best tech department offering our employees the usage of modern technologies, and being part of many exciting projects.

Every detail underlines the company's corporate culture and represents our values. The workplace layout is 100% ecological, providing ideal conditions for everyday work. We all work as one team and treat each other with respect, openness, a sense of honor and respect for individual and cultural differences.

Hey there!

We’re Fortuna Entertainment Group, and we’re excited to share why we’re a team worth joining.

Who We Are? Founded in 1990, FEG is a leading betting and gaming operator. We proudly serve millions of customers across seven European countries – the Czech Republic, Slovakia, Poland, Romania, Croatia, Montenegro and Lithuania – with our Business Intelligence operations based in India and additional hubs in London and Madrid.

In Montenegro, we operate through LOB BET , providing customers with engaging betting and gaming experiences tailored to the local market.

Why Join Us? You’ll become part of an international betting and gaming group where data plays a central role in commercial and customer decision-making.

This position offers the opportunity to work across the entire customer lifecycle and influence areas such as acquisition, CRM, retention, VIP, promotions, product and commercial performance. Your insights will help our teams make better decisions, improve customer engagement and identify new opportunities for profitable growth.

Where We Work? This position is based in Montenegro and works closely with both local LOB BET teams and international specialists across Fortuna Entertainment Group.

You will collaborate with colleagues from Business Intelligence, Marketing, CRM, Product, Acquisition, VIP, Finance and other commercial teams.

Current Opportunity We are currently looking for a Business Insights Expert to transform data from across the business into clear, actionable insights that support decision-making, customer engagement, profitability and long-term growth.

You will serve as a central point for performance measurement, analysis and reporting across acquisition, retention, CRM, VIP, product and other commercial activities.

The role combines business, customer and marketing analytics. You will continuously evaluate campaigns, promotions, bonus programs and player engagement initiatives, helping stakeholders understand not only what is happening, but also why it is happening and what action should be taken next.

This is an ideal opportunity for someone who enjoys connecting data with real business challenges and can translate complex analyses into practical recommendations for both operational teams and senior management.

What You’ll Be Doing Your responsibilities will include, but will not be limited to:

• Monitor and analyze key business KPIs, including revenue, GGR, NGR, acquisition, retention, player activity and profitability.
• Analyze player behavior, customer segments and lifecycle performance to identify opportunities for growth, loyalty, upsell and cross-sell.
• Evaluate marketing campaigns across paid media, affiliate and retention channels using metrics such as ROI, ROAS, CPA, conversion and customer lifetime value.
• Measure the effectiveness of CRM campaigns, promotions and bonuses across email, SMS, push notifications and other channels.
• Monitor VIP customer performance and recommend improvements to retention, rewards, incentives and customer treatment strategies.
• Create clear dashboards, reports and actionable recommendations for management and business stakeholders.
• Define KPIs and measurement frameworks for new campaigns, commercial initiatives and business projects.
• Collaborate with BI, Product, CRM, Marketing and other teams to ensure consistent reporting and reliable data quality.

Who You’ll Work With You will cooperate closely with:

• Business Intelligence and Data teams
• Marketing and Acquisition
• CRM and Retention
• VIP Customer Management
• Product
• Finance and Commercial teams
• Local management
• Group-level stakeholders

What We’re Looking For

• At least three years of experience in Business Insights, Business Analytics, Marketing Analytics, Commercial Analytics or a comparable analytical role.
• A bachelor’s degree in Business, Economics, Statistics, Data Analytics, Marketing or a related field.
• Strong understanding of business performance metrics, customer lifecycle management, acquisition, retention, CRM and profitability.
• Experience analyzing customer or player behavior, segmentation and engagement.
• Practical experience evaluating marketing campaigns, promotions, bonus effectiveness and commercial performance.
• Understanding of key performance indicators such as GGR, NGR, ROI, ROAS, CPA, conversion, retention and customer lifetime value.
• Advanced knowledge of Microsoft Excel or Google Sheets.
• Experience with BI and data visualization tools such as Power BI, Tableau, Looker Studio or similar platforms.
• Experience working with Google Analytics, advertising platforms, CRM systems and reporting tools.
• Ability to collect, validate and interpret data from multiple sources.
• Ability to translate complex analyses into clear business recommendations.
• Strong communication and presentation skills, including the ability to explain findings to non-technical stakeholders.
• A commercially focused mindset with strong attention to accuracy and detail.
• Fluency in written and spoken English.
• Experience in betting, gaming, e-commerce or another data-driven digital industry is an advantage.
• Professional certifications in Analytics, Business Intelligence, Google Analytics or Data Visualization are an advantage.

Why You’ll Love It Here

• A highly visible role with a direct impact on strategic and commercial decisions
• The opportunity to work across the complete customer lifecycle
• Exposure to CRM, acquisition, VIP, Product, Marketing and commercial analytics
• The ability to shape measurement frameworks and reporting standards
• Access to diverse customer, marketing and business data
• Cooperation with experienced specialists across an international betting and gaming group
• The opportunity to turn analytical findings into measurable business improvements
• Professional development within a stable and growing international organization

If this sounds like your kind of opportunity, let us know by applying. We look forward to hearing from you! Offices at FEG

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