Insight Analyst - Marketing

Responsibilities:

• Partner with teams across the business to identify opportunities to grow Bally’s Interactive and improve the player experience.
• Work closely with Marketing and Product teams to understand business priorities and translate them into meaningful analytical opportunities.
• Analyze data from multiple sources to uncover trends, opportunities, and actionable insights.
• Provide analysis and recommendations to help improve acquisition, conversion, and retention across Sports and iGaming products.
• Support the NA Marketing Leadership Team with data-driven insights to inform business and marketing decisions.
• Use creative thinking and analytical techniques to identify opportunities to improve business and product operations and the onsite player experience.
• Explore new software, tools, and analytical techniques to enhance the quality and effectiveness of analysis.
• Identify opportunities to improve existing processes and incorporate data more effectively into business decisions.
• Communicate analytical findings and recommendations clearly and positively to help drive meaningful change.
• Collaborate with colleagues to brainstorm ideas, share knowledge, and develop new approaches to solving business challenges.

We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.

Salary: $65,000 - $75,000 USD

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Experience

Preferred

• Proven experience in an analytical role, with strong SQL and Excel skills.
• Knowledge of Python or R is a plus.
• Self-motivated mindset and passion for solving real business problems with data.
• Excellent analytical and numerical skills with an interest in sports betting and iGaming.
• Ability to turn complex data into clear, actionable recommendations.
• Confident communicator with the ability to engage senior stakeholders.
• Proactive, adaptable, and comfortable managing multiple priorities.
• Collaborative team player who enjoys learning and sharing ideas.
• Ability to navigate complexity and help deliver best-in-class player experiences.

Equal Opportunity Employer
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