Insights Analyst

Insight Analyst – Digital Transformation

Location: Reading, Berkshire

Type: Permanent | Hybrid Working

Pulse are partnering with one of the UK's largest retailers to recruit an Insight Analyst to support a major Digital Transformation programme.

Working within the Data & Analytics function, you'll play a key role in turning ecommerce, customer and commercial data into actionable insights, helping improve digital performance, customer experience and commercial decision-making.

You'll collaborate with teams across Digital Product, Ecommerce, CRM, Marketing and wider commercial functions.

Key Responsibilities

• Analyse ecommerce, mobile app, CRM and loyalty data to identify trends and commercial opportunities.
• Use SQL and BI tools to extract, analyse and interpret digital and customer datasets.
• Monitor digital performance across conversion, engagement, retention, fulfilment and customer journeys.
• Develop dashboards, KPI reporting and performance insights to support decision-making.
• Translate complex data into clear, actionable recommendations for business stakeholders.
• Support digital transformation initiatives through performance measurement and benefits tracking.

Skills & Experience

• Experience in an Insight Analyst, Digital Analyst, Commercial Analyst or similar role.
• Background in Retail, Ecommerce, FMCG or another consumer-focused environment.
• Strong SQL skills and experience with Power BI, Tableau or similar BI tools.
• Understanding of ecommerce metrics, digital customer journeys and commercial performance.
• Exposure to CRM, loyalty, mobile app or customer behavioural data.
• Strong stakeholder management, communication and data storytelling skills.

Why Apply?

An opportunity to join a growing Data & Analytics function within a major international retailer, contributing to high-impact digital transformation initiatives.

You'll work closely with commercial and digital teams, using data to influence decisions and deliver measurable business improvements.