Instagram Content Copywriter

We’re looking for a copywriter who can:

• Write scripts and copy that create viral videos and lead-generation posts
• Come up with creative ideas to test and find new winners
• Research viral videos on IG and take their "viral element" and create our version of the post with our own spin on it.

About Richard Yu

Richard turned a $500 digital product into an 8-figure online education empire.
Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.

• YouTube: https://www.youtube.com/@RichardYuBusiness
• Instagram: https://instagram.com/richardyuzee

Our brand is impact-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education — through IG Content.

What You’ll Be Doing

1. Viral Trend Research

• Writing viral scripts and CTA posts

• Coming up with creative ideas to test.

• Researching viral ideas and topics on IG that are applicable for our brand and business model.

• Track tests, analyze data, discover new winners.

• Identify viral elements in highest-performing content: hooks, copy, visuals, style, tone, etc.

2. Copywriting & Application

• Take the top viral trends and apply them to Richard’s personal brand.
• Write carousel copy & video scripts in different formats as seen on our page.
• Collaborate & coordinate content production with our internal content team to make sure your ideas align with the brand voice and goals.

Requirements

What We’re Looking For

• You have copywriting experience. Doesn't necessarily need to be content copywriting experience, but that's a major bonus points. (Don't let this discourage you from applying, one of our current copywriters was just an email copywriter before joining the IG team.)
• You have the ability to come up / research creative content ideas that we can use to create viral content ideas.
• You're willing to come on full-time and grow within the company. You'll be compensated enough to not have to work with other clients on the side and there is opportunity to grow into higher level roles inside the company.
• BIG Bonus: You’ve worked with other well established personal brands and understand how to grow, build, and monitize a personal brand.

Benefits

Why Join Us?

• Work with a Fast-Growing, Mission-Driven Brand: We’re scaling fast and helping people build real online businesses and reshape how modern education works.
• Creative Ownership: Your ideas matter. You’ll have full autonomy to experiment, ideate, and lead the viral content research strategy.
• Expert training: We're looking for someone with experience, but you'll undoubtedly grow and learn immensely in the role.
• Remote & Flexible: Work from anywhere in the world, on your own schedule.
• Growth Opportunities: Growth to leadership positions, such as Marketing Team Lead are very much possible as you grow with the team.

Compensation

• This is negotiable, and will depend on your prior experience. Base pay ranges from $2.5K – $5K/month, depending on experience and execution.
• Open to performance-based bonuses or higher tiers for director-level thinkers (We've had entry-level copywriters, all the way to director level at $20K per month).

If you’ve reached the bottom of this, it means you’re interested in this position. Check out the steps following this and complete them thoroughly to apply!