Instore Marketing

Bhima Jewellery Madurai Retail
Talent Requirement

Role In-Store Marketing Executive

Vacant Positions (Required No.) 02

Relative/Core Experience Freshers to 02 years

Job Summary:

• Support the execution of in-store marketing activities to enhance customer engagement and drive showroom footfall.
• Coordinate promotional campaigns, festive decorations, and brand visibility initiatives within the showroom.
• Ensure marketing materials such as standees, posters, danglers, and product displays are properly placed and maintained.
• Assist in organizing customer engagement activities, events, and promotional programs.
• Collaborate with sales and showroom teams to implement marketing campaigns effectively.
• Monitor in-store branding standards and ensure consistency across all customer touchpoints.
• Collect customer feedback and support marketing analysis activities.
• This role is suitable for energetic individuals with strong communication and coordination skills.

Key Responsibilities & Duties:

• Execute in-store promotional campaigns and branding activities.
• Coordinate with vendors for marketing materials and display requirements.
• Ensure proper placement and upkeep of POSM (Point of Sale Materials).
• Support showroom events, exhibitions, and customer engagement programs.
• Maintain visual merchandising standards across the showroom.
• Monitor competitor activities and provide market insights.
• Assist in distributing promotional materials and offers to customers.
• Coordinate with digital and field marketing teams for campaign execution.
• Track campaign performance and submit activity reports.
• Support festive and seasonal showroom decoration activities.

Core Mandatory Skills:

• Good communication skills in Tamil and basic English.
• Strong interpersonal and customer interaction skills.
• Basic knowledge of marketing concepts and promotional activities.
• Ability to coordinate with multiple teams and vendors.
• Proficiency in MS Excel, Word, and PowerPoint.
• Strong organizational and execution abilities.
• Attention to detail and problem-solving skills.
• Willingness to travel locally for marketing activities if required.

Soft Skills:

• Excellent communication and presentation skills.
• Teamwork and collaboration.
• Creativity and initiative.
• Time management and multitasking ability.
• Positive attitude and customer-centric approach.
• Adaptability and willingness to learn.

Good to Have Skills:

• Experience in retail, jewellery, FMCG, or customer-facing roles.
• Knowledge of visual merchandising principles.
• Event coordination experience.
• Familiarity with social media promotions and local marketing activities.
• Basic graphic design knowledge (Canva or similar tools).
• Experience in customer engagement and lead generation activities.