Instructional Designer

Join the ride! Position: Instructional Designer

Location: Edmonton, AB or Winnipeg, MB (Hybrid)

Classification: Contract Position, Immediate Hire

AutoCanada is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success.

Our dealership Team Members are at the heart of our success, building long-lasting, trust-based relationships with customers across Canada. Our national network provides opportunities and support to build the career that’s right for you. Working here is fast-paced, non-stop, and a little unpredictable—and we love it.

Your area of focus. As an Instructional Designer, you will be responsible for designing, developing, and continuously improving learning experiences that support AutoCanada’s strategic priorities and the needs of our dealerships and corporate teams.

You will partner with subject matter experts, business leaders, and Learning & Development colleagues to translate business and performance needs into practical learning solutions. This role will have a strong focus on digital learning, blended learning, instructional design, performance support, and learner engagement.

The ideal candidate is both a strong instructional designer and a creative problem solver who understands that effective learning is about more than training—it’s about helping people perform better.

Major Job Functions

• Conduct learning needs and performance analyses and translate business needs into effective learning solutions.
• Design and develop engaging, learner-centered solutions using adult learning principles, ADDIE, and other instructional design methodologies.
• Develop blended learning solutions, including eLearning, instructor-led and virtual training, microlearning, job aids, assessments, and performance support.
• Create storyboards, scripts, learning activities, assessments, and other instructional materials, ensuring content is accurate, practical, accessible, and aligned to performance outcomes.
• Design and develop interactive digital learning using tools such as Articulate Storyline, incorporating multimedia, scenarios, simulations, and other engaging interactions.
• Partner with business leaders, subject matter experts, and operational teams to understand performance challenges, recommend appropriate solutions, and translate complex information into effective learning experiences.
• Support learning technology and LMS initiatives and leverage emerging technologies, including AI, to improve learning effectiveness and scalability.
• Manage multiple learning projects from analysis through launch, including timelines, stakeholder reviews, revisions, quality assurance, documentation, and version control.
• Evaluate learning effectiveness using learner feedback, assessments, participation data, and business outcomes to identify opportunities for continuous improvement.

Specific Skills & Knowledge

• Adult learning & instructional design principles
• ADDIE & learning needs analysis
• eLearning development & authoring tools
• Blended learning strategies
• Content development & storyboarding
• LMS & learning technologies
• Assessments & learning evaluation
• Project management & organization
• Stakeholder consulting & communication
• Accessibility & learner experience design

Education & Experience

• Bachelor’s degree in Instructional Design, Education, Learning & Development, Organizational Development, or a related discipline
• 3-5+ years of instructional design or learning development experience
• Experience designing and developing eLearning and blended learning solutions
• Experience with Articulate Storyline/Rise or similar authoring tools
• Experience conducting needs analysis and partnering with SMEs and business stakeholders
• Experience managing multiple learning projects from design through implementation
• Experience developing assessments, job aids, facilitator guides, and performance support
• Experience working with an LMS and learning technologies
• Master’s degree, CTDP, CPLP, or related certification considered an asset
• Experience in automotive, sales, service, operations, or a multi-location organization considered an asset

Working Conditions

• Hybrid/remote flexibility, as applicable
• Primarily computer-based work in an office or virtual environment
• Frequent collaboration with cross-functional teams and subject matter experts
• Occasional travel to dealerships, corporate locations, or training events
• Ability to work effectively in a fast-paced environment with changing priorities

The Perks.

• Competitive Compensation and Benefits Package
• Employee Vehicle Purchase & Service Plans
• Employee and Family Assistance Programs
• Company-wide appreciation events and contests throughout the calendar year
• Professional development and the opportunity to grow your career

And those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential

Can you picture yourself here already? We hope so. It’s equally as important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.

If you think you’re a good fit to come along on our ride, apply now through our website at www.autocan.ca/careers. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.

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