Instrument Sales Representative

Summary

As a key member of the BUCHI US/CAN Team, a leading solution provider in laboratory technology for R&D,

quality control and production worldwide, the NIR Sales Representative has the primary responsibility of

providing direct sales efforts, as well as efforts through distribution partners, for all NIR products across the

USA/Canada for dedicated segments.

The NIR Sales Representative will liaise with corporate headquarters in the USA, provide technical sales

solutions for all NIR products, as well as post-sales support to their installed customer base and other

defined activities.

Territory

• USA & Canada

• Responsible for specific market segments, as defined by the sales manager

Products

• Benchtop, handheld, and online NIR

• Secondary Focus – NIR Online Account/Department, Contact and Lead creation

Specific Responsibilities

• Actively generate new leads and opportunities through cold calling and attending local and

National tradeshows.

• Become technically proficient in all assigned products and perform on-site demonstrations of

assigned products when required.

• Create and maintain good communications between current and prospective customers, field sales

force, marketing and service teams, and corporate headquarters personnel.

• Develop and implement a strategic account sales strategy designed to increase penetration of the

company’s products.

• Work with Team Leader, Field Application Specialist and Account Managers in the field.

• Build and maintain close relationships with colleagues throughout the Group.

• Observe developments in the marketplace (products, competition) and proactively inform

colleagues and management.

• Ensure sufficient presence in the territory and for that travel will be required as needed, mostly

within assigned territory.

Maintain expenses for travel, tradeshows, marketing programs and seminars within assigned

territory guidelines.

• Effectively utilize monthly sales reports to communicate territory status, forecasting and lost

orders.

• Utilize company’s established CRM to create and update contact information, leads and

opportunities.

• Follow established sales policies.

• Maintain knowledge of applications and markets through participation in local user groups,

subscription to trade journals, independent research, etc.

• Conduct business in a professional manner via phone, email, and in person.

• Multi-task to ensure that all contacts are replied to in 24 hours or less.

• Capture all contacts, activities, and opportunities in the CRM system to leverage marketing and

sales efforts.

• Effectively communicate complex technical information in an accessible manner to non-technical

personnel.

• Function as a back-up resource for select other sales territories, as needed.

• Be available to travel approximately up to 60%, including occasional international travel.

• Attain annual assigned sales targets.

• Other responsibilities as described by Manager.

**Minimum Requirements**

• BS/BA degree in Chemistry or related science

• 3+ years sales work experience (preferably scientific sales)

• 2+ years with Analytical Instrumentation

• Strong organizational/time management skills

• Effective interpersonal skills

• High functional level in MS-Office programs, especially Excel, PowerPoint, and Word

• Previous experience with CRM software

• Previous experience with NIR and/or food analysis techniques is a plus, but not required