Integrated Campaign Manager

Are you a seasoned marketing strategist passionate about wellness, health, and impactful consumer storytelling? We are seeking a dynamic and inventive Integrated Campaigns Manager to steer full-scale, 360-degree marketing efforts for our expanding lineup of nutraceutical products.

Job Summary

In the role of Integrated Campaigns Manager, you will convert complex scientific product data into high-impact, persuasive consumer campaigns across digital, traditional media, and PR outlets. This hands-on position empowers you to take charge of campaign strategies, shape creative direction, craft compelling copy, and guide cross-functional teams to boost brand visibility and accelerate e-commerce performance.

Key Responsibilities

• End-to-End Campaign Management: Lead the planning, development, rollout, and post-launch assessment for every nutraceutical product line, prioritizing brand awareness and digital sales conversion.
• Copywriting & Creative Direction: Draft and oversee campaign messaging—ranging from core hooks and taglines to scripts and brand spiels—to ensure strong target audience resonance while adhering to DOH-FDA regulations.
• Cross-Functional Orchestration: Unify the creative, digital, PR, and product design departments, along with external agencies, to ensure seamless, unified brand delivery.
• Channel Integration & PR: Guide multi-platform media plans spanning digital touchpoints, performance marketing, social media channels, PR efforts, and conventional media.
• Endorser & Influencer Strategy: Develop communication frameworks, creative briefs, and talking points tailored for brand ambassadors, key opinion leaders, and endorsers.
• Performance Analysis & Market Insights: Assess consumer trends, conversion rates, and ROI metrics to optimize active marketing push and sharpen future brand positioning.
• Data and Analytics: Generate post-campaign and monthly performance summaries, recommending actionable steps to refine future outcomes.

What You Bring to the Team

• Experience: At least 5 years of proven experience steering 360-degree marketing campaigns within the FMCG, pharmaceutical, or consumer marketing sectors.
• Language & Storytelling Skills: Exceptional copywriting skills with full proficiency in writing campaign content, spiels, and briefs in both English and Tagalog.
• Multi-Channel & E-commerce Expertise: Solid record of executing multi-channel strategies across performance, digital, social, and PR platforms to drive online revenue.
• Project Leadership: Exceptional organizational talent to manage timelines autonomously while building strong alignment across internal teams and partner agencies.
• Domain Knowledge: Strong background or familiar grasp of health, wellness, nutrition, or pharmaceutical messaging is highly valued.
• Regulatory Familiarity: Working knowledge of pharmaceutical advertising standards and regulatory guidelines (e.g., DOH-FDA rules) is a plus.

What We Offer

• Comprehensive Healthcare: Complete health insurance coverage to support your physical well-being.
• Financial Protection: Life insurance benefits.
• Time Off: Generous paid leave credits for personal time, relaxation, and wellness.
• Continuous Learning: Access to tailored training programs and growth initiatives to fuel your professional advancement.