Integrated Campaign Manager (Higher Education)

• You’ll translate market priorities — new-logo growth, renewal defense, LMS ecosystem positioning — into campaign narratives, then run the cross-functional work that brings them to market: messaging with Product Marketing, paid media with our agency partner, outbound sequencing with SDR, and reporting that ties activity to pipeline and win rate
• Working alongside Product Marketing, Events, SDR, Marketing Operations, and our EMEA/APAC Campaign Manager, you’ll set the plan and write the brief, then build the email program, brief the landing page, and pull the funnel numbers yourself
• You’ll also have opportunities to contribute to other initiatives that directly advance our core values and help you elevate your craft
• Own annual and quarterly campaign planning for the Higher Education vertical, aligning campaign priorities to new-logo, renewal, and expansion goals
• Map buyer evaluation paths by role and identify gaps in messaging, content, and offers; prioritize campaign assets based on expected pipeline impact
• Translate competitive dynamics, procurement considerations, and changing Higher Education buying patterns into campaign narratives, timing, and messaging
• Develop audience and messaging plans by buyer role in partnership with Product Marketing
• Plan, launch, optimize, and report on integrated campaigns across email, webinars, paid media, and digital channels
• Write and edit campaign copy for email programs, landing pages, webinar promotions, and related campaign assets
• Build and manage campaigns in HubSpot or a comparable marketing automation platform, including segmentation, workflows, and reporting setup
• Coordinate with paid media agency partners on Higher Education campaign themes, audience targeting, and performance reviews
• Align campaign timing and messaging with SDR outbound sequencing and connect campaign engagement to qualified pipeline
• Partner with Events on conferences, field events, and webinar programs and incorporate event pipeline into vertical performance reporting
• Partner with Marketing Operations on lead flow, scoring, attribution, and campaign measurement
• Represent Higher Education campaign strategy and performance in marketing planning sessions and quarterly business reviews
• Partner with the EMEA/APAC Campaign Manager to adapt strategy and messaging for regional buying cycles and procurement norms
• Own the campaign scorecard for the vertical, including sourced and influenced pipeline, MQL-to-SQO conversion, win-rate impact, and channel efficiency; define success measures before launch and recommend changes based on funnel performance
• Use generative AI tools to accelerate account and persona research, campaign drafting, and synthesis of SDR and win/loss insights; build repeatable prompts and workflows for recurring campaign activities
• Within 3 Months: Launch your first original, gap-analysis-driven Higher Ed campaign and deliver the initial quarterly pipeline and conversion scorecard to leadership
• Within 6 Months: Optimize multi-channel campaign performance using scorecard insights, refining messaging and budget allocation to measurably improve pipeline velocity and funnel conversion
• Within 1 Year: Own the end-to-end Higher Ed campaign strategy and execution, consistently delivering against annual vertical pipeline, win-rate, and ROI targets
• You’ll join Panopto’s Demand Generation team, a group of results-driven marketers focused on creating measurable impact through smart, creative, and data-informed programs
• The team partners closely with Product Marketing, Sales, and Marketing Operations to design campaigns that connect Panopto’s unique value with the needs of our audiences in the corporate and higher education markets
• We value curiosity, accountability, and collaboration — and we believe in challenging ideas, not people. You’ll have the autonomy to own your campaigns from strategy to reporting, while being supported by a team that shares ideas freely and celebrates collective success

Benefits

• Time Off Benefits - Generous and flexible leave policies. Unlimited Take What You Need PTO, including sick days for when you need it most. Holidays to celebrate with loved ones. Extended bereavement program to support you during difficult times. Tenured Leave opportunities for long-term employees to recharge and reflect. Extended Maternity and Paternity Leave to cherish family moments. Volunteer time off to give back to your community
• Core Benefits - At Panopto, we prioritize both professional growth and a fulfilling,balanced life for our employees. Our core benefits include comprehensive health, dental, vision, life and ancillary insurance plans. We provide access to a benefits preview to understand how Panopto benefits would support you and short-term and long-term disability insurance for peace of mind
• Retirement and Savings Benefits - 401k plan with company match to secure your financial future. Healthcare spending and reimbursement accounts for your well-being
• Healthful Living Benefits - At Panopto we understand well being is about more than physical health. We’re proud to offer workplace perks such as daily mental health break walks, a wellness rewards program to support your well-being, an employee assistance program for confidential support and a mindfulness program for stress reduction
• Remote Work Benefits - Enjoy all the benefits of a remote-first workplace that supports full work from home for ultimate flexibility. Childcare schedule flexibility to balance work and family life. Asynchronous work to accommodate your unique schedule
• Rewards, Recognition, and Employee Perks - Our great team is Panopto’s most valuable asset. We’re proud to offer an employee recognition program to celebrate your achievements, a Values Awards program to embody our company culture and referral bonuses for bringing great talent to Panopto
• Career Development Benefits - Panopto’s career tracks and competency and skills training will help you advance your career. We offer access to the LinkedIn Learning Program to expand your knowledge, AWS services and architecture training to stay ahead, and secure coding training to enhance your skills- Strong project management skills; runs multiple campaigns at once without dropping a deadline
• Experience running multi-channel campaigns end to end: strategy, copy, execution, reporting
• Hands-on experience using AI tools for research, drafting, or workflow automation, with a specific example to walk through
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent years of experience
• Comfortable moving between a quarter’s campaign calendar and the email that goes out Tuesday
• Hands-on experience with HubSpot or a comparable marketing automation platform, and with Salesforce or a comparable CRM
• Experience tracking campaign performance against pipeline and revenue metrics, and presenting that data to stakeholders outside marketing
• 5+ years in campaign or demand generation roles at a B2B SaaS company, with direct ownership of a market segment or vertical
• At this point, we hope you’re feeling excited about the job description you’re reading. Even if you don’t feel that you meet every single requirement, we still encourage you to apply
• We’re eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes. We want people to feel comfortable expressing their true selves and to come, stay, and do their best work here
• Experience marketing to higher education or another committee-driven, cycle-bound buying market
• Experience running campaigns against an entrenched incumbent, where the sale is displacement, not greenfield
• Familiarity with LMS ecosystems (Canvas, Blackboard, Moodle) and how they shape a buyer’s evaluation- The standard interview process at Panopto involves several steps, outlined below, to ensure we approach the process thoughtfully and consistently:
• Application Review -> Recruiter Call -> Video Interview & Assessment -> Hiring Manager Call -> Interview Loop -> Debrief -> Offer