Integrated Media Supervisor

The Integrated Media Supervisor plays a critical role in planning and executing integrated media campaigns across both digital and offline channels. This role works closely with the Associate Media Director to translate media strategies into actionable campaign plans and ensure campaigns are executed accurately and efficiently for top-of-funnel. The Media Supervisor serves as a key day-to-day contact for clients and internal teams while mentoring media planners and assistants. This role requires strong organizational skills, attention to detail, and the ability to manage multiple campaigns and priorities in a fast-paced environment.

Responsibilities

Client Relationship Management

• Serve as day-to-day point of contact for clients on campaign execution, reporting, and optimizations
• Present media plans, recommendations, and performance insights to clients

Campaign Planning

• Support the development of integrated media plans across channels including programmatic display and video, Google (YouTube, Demand Gen), social (Meta, LinkedIn), podcast, Linear TV, and OOH
• Translate strategic direction into channel-level tactics, timelines, and media deliverables
• Develop media flowcharts, flighting, and channel allocations to align with campaign objectives
• Conduct audience and media habit research to inform planning recommendations using tools such as eTelmar, Nielsen, Comscore, along with competitive pulls such as Vivvix
• Evaluate B2B audience segments with media partners and identify new B2B targeting capabilities
• Identify testing opportunities and new media trends across channels
• Experience negotiating brand sponsorships and live sports opportunities

Campaign Set Up

• Ensure campaigns are properly set up across platforms in collaboration with channel specialists, trafficking team, and analytics teams
• Oversee trafficking of tags, QA of ads, and development of UTMs
• Verify that campaigns align with platform best practices and approved campaign parameters

Campaign Stewardship

• Manage day-to-day performance of all live campaigns across multiple channels and partners
• Monitor delivery to ensure campaigns are pacing on track and budgets are managed accurately
• Manage campaign budgets, billing coordination, and oversee invoice reconciliation in Prisma
• Partner with internal and external teams to troubleshoot delivery, platform, or trafficking issues

Reporting & Measurement

• Run reporting across platforms and internal reporting tools
• Analyzes performance data and trends to identify opportunities for expanding or optimizing campaigns
• Evaluate campaign performance across digital and offline channels, including delivery against KPIs and reach/frequency benchmarks
• Support mid and post-campaign reporting and analysis

Team Management

• Foster collaboration across internal teams to ensure integrated execution across channels
• Mentor and guide media planner in campaign planning, execution, and reporting
• Support team management including coordination with offshore planning or execution teams when applicable
• Collaborate cross-functionally with Business Intelligence analytics team to ensure media plans align with measurement framework and strategy

Qualifications

• Minimum of 5 years of experience in paid media planning, buying, or campaign management
• Agency experience preferred
• Experience planning and executing integrated media campaigns across digital and offline channels
• Experience developing and managing media flowcharts and budget allocations
• Familiarity with reach and frequency planning and media math (CPP, TRPs, CPMs)
• Experience using media planning and research tools such as eTelmar, Nielsen, Comscore, Vivvix, Omni, or similar platforms
• Strong analytical skills and ability to interpret campaign performance data
• Excellent time management skills and ability to follow through
• Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to the Associate Media Director and team
• Extremely detail-oriented, with a proven system of double checks
• Advanced proficiency in Excel, strong in Google Slides and Sheets
• Previous experience with strong communication and presentation skills to clients

Compensation

Deutsch offers top of the line benefits, 401K, unlimited PTO and more. The salary for this role is $100,000. The pay is subject to change and may be modified in the future.