Interim Digital Marketing Strategist

Digital Marketing Strategist

Rogers, MN – Remote

The Digital Marketing Strategist supports the execution of day-to-day digital marketing initiatives, including website management, recruitment and business development campaigns, content coordination, and marketing communications. Reporting to the Director of Marketing, the position collaborates closely with the Marketing, Talent Acquisition, Business Development, and Operations teams to achieve organizational objectives.

Worksite Location: Rogers, MN – Remote Hourly Rate: $ 60- $ 65 DOE

Benefits: Versique offers comprehensive benefits, including medical, dental, vision, accident/critical illness insurance, MN ESST, MN PFML, and a 401(k) with a company match.

Roles & Responsibilities Website & SEO

• Maintain and update company websites through WordPress, including career site updates and employer branding content.
• Implement SEO best practices, conduct keyword research, and optimize website content to improve performance and visibility.
• Monitor website performance and recommend improvements based on traffic, engagement, conversions, and user data.

Digital Campaigns

• Create and execute email marketing campaigns and recurring digital communications.
• Manage and optimize paid digital advertising campaigns, including Google, LinkedIn, Meta, display advertising, paid search, and other paid media activities.
• Support recruitment, business development, and service-line marketing campaigns in partnership with Talent Acquisition, Business Development, and Marketing teams.

Social Media Support

• Help plan, write, schedule, and execute social media content calendars and posts.
• Monitor social media engagement and performance metrics and recommend opportunities to improve reach and engagement.

Analytics & Reporting

• Track websites, social media, email, paid media, and campaign performance using analytics tools and reporting dashboards.
• Analyze performance indicators, customer and user data, and campaign results to identify opportunities, recommend improvements, and maximize campaign effectiveness.

Content Development

• Research, write, and edit copy for websites, emails, landing pages, social media, and other digital communications.
• Assist with content planning and editorial calendars to keep digital communications organized and aligned with campaign priorities.
• Collaborate with content creators to design, develop, or optimize digital assets such as website pages, banner advertisements, social media posts, and email templates.
• Research emerging digital tools, trends, and best practices and recommend integrated, cost-effective digital strategies aligned with Marketing priorities.
• Maintain continuity of active digital marketing campaigns, website updates, content calendars, and recurring communication needs during the leave coverage period.
• Track project status, approvals, deadlines, and deliverables to ensure work remains organized, accessible, and on schedule.
• Provide routine status updates to the Director of Marketing regarding priorities, completed work, risks, and upcoming deadlines.
• Support onboarding and offboarding transition activities related to the temporary assignment, including documentation of campaign status, calendars, contacts, recurring processes, and handoff items.
• Perform other projects or duties as assigned by management

Required Experience

• Associate or bachelor’s degree in marketing, communications, advertising, or a related field; equivalent experience may be considered.
• Minimum 3–5 years of relevant digital marketing experience.
• Experience maintaining and updating websites through WordPress, with basic familiarity with web design and HTML.
• Working knowledge of SEO, SEM, website content optimization, digital touchpoints, and digital marketing best practices.
• Experience creating and executing email marketing campaigns and digital communications.
• Experience managing or supporting paid digital advertising campaigns, including Google, LinkedIn, Meta, display advertising, paid search, or similar platforms.
• Experience using Google Analytics or similar web analytics tools to track, report, and analyze digital performance.
• Familiarity with CRM software, online marketing platforms, emerging digital tools, and related best practices.
• Strong written and verbal communication skills, including copywriting, editing, and digital communication.
• Strong organizational skills with the ability to track project status, approvals, deadlines, and deliverables.
• Ability to work independently, manage priorities, and meet deadlines in a temporary coverage role.

Preferred Experience

• Marketing experience within the construction or related industries.
• Marketing automation experience.
• Graphic design experience, including familiarity with Adobe Creative Suite or similar design tools.
• Video editing skills.
• Experience supporting social media strategy development.
• Experience supporting website rebuild or website improvement projects

About Versique Versique: /ver-seek/ adj. being both versatile and unique; n. a high-performance recruiting firm specializing in executive leadership search, direct hire, and interim hiring solutions. Versique Executive, Professional, & Interim Recruiting is a locally owned and operated hiring and placement firm based in the Twin Cities of Minnesota. With specialized practice areas across our three divisions, Versique delivers tailored expertise to a wide range of industries. What sets us apart is our team of recruiters—seasoned professionals who have worked in the very fields they now hire for, providing unmatched industry insight and connections.

We believe people are more than resumes—they are transformative, unlocking the potential for organizational growth and success.

Versique is proud to be an award-winning company, earning recognition on the Inc. 5000 list of fastest-growing private companies and the Minneapolis-St. Paul Business Journal's Fast 50 list for 2023. We are also consistently recognized as a Star Tribune Top Workplace and were named a Best Place to Work in 2022 by the Minneapolis/St. Paul Business Journal.

Let's find your people, together.

Versique is an equal-opportunity employer committed to creating a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.