Intern - Digital Marketing

About The Company Who we are: We are the manufacturing brains behind successful companies.

What we do: Frigate is an On-demand cloud manufacturing startup that helps OEM'S/ODM'S and product/device companies identify the right manufacturing vendors and leverage their existing capacities to get their products manufactured.

About The Role We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Key Responsibilities

• Formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Linkedin, Twitter, etc.)
• Launch optimized online adverts through Google Adwords, Linkedin etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Requirements

• Proven experience as Digital Marketing Executive or similar role in B2B companies
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills