Internal Sales Executive

BRIEF DESCRIPTION

We're looking for someone who genuinely enjoys building relationships, uncovering opportunities, and turning conversations into customers. As an Internal Sales Executive, you'll play a key role in developing existing accounts, winning new business, and driving sales growth across our customer base.

You'll be responsible for identifying opportunities, converting enquiries into orders, and building long-term customer partnerships through exceptional service and commercial awareness. If you're proactive, target-driven, customer-focused, and believe every customer interaction is an opportunity, we'd love to hear from you.

In addition to a competitive salary, the successful candidate will have the opportunity to earn monthly and quarterly performance bonuses. These bonuses are designed to reward individual achievement, contribution to company objectives, and exceptional performance, providing a genuine opportunity to significantly increase overall earnings.

Working hours: Monday - Thursday 8.30am to 5.00pm, Friday 8.30am to 2.00pm (37.5 hours per week)

Location: Lisburn, BT28

ABOUT US

Established in 1979, Decora is a family owned Company creating innovative window covering solutions for the window blind trade. Decora manufacture and distribute a wide range of blind types and components and provide wholesale and made to measure solutions.

Decora has grown exponentially into a well-recognised and trusted Company winning numerous awards over the years including the Business Growth Award at the Lisburn Business Awards and being recognised within the Top 1000 to inspire Britain as one of UK's most dynamic companies.

Decora take pride in designing, creating, engineering, manufacturing and distributing their own products and services. Nurturing consumer demands to deliver products which embrace their needs and add a personal Decora touch to create blind collections that are unique and individual. Their multiple brands deliver an array of products, each exuding a passion to provide quality collections with desirable aesthetics.

The Decora team is made up of over 850 employees and operate in over 250,000 sq. ft. with premises in Lisburn (NI), Huddersfield (England) and Birmingham (England). Decora strategy is central to meeting the demands of their customers and they focus their efforts on building strong supplier and customer relationships.

MAIN DUTIES AND RESPONSIBILITIES

• Develop and grow existing customer accounts through regular engagement and relationship building.
• Identify, qualify, and secure new business opportunities.
• Convert enquiries and quotations into sales orders while maximising revenue opportunities.
• Build strong customer relationships and establish trust through excellent communication and service.
• Understand customer needs and provide tailored product and service solutions.
• Promote new products, campaigns, and business initiatives to customers.
• Identify opportunities for upselling and cross-selling to increase account value.
• Manage a sales pipeline effectively, ensuring all opportunities are followed up in a timely manner.
• Maintain accurate customer records and activity tracking within the CRM system.
• Develop and maintain a high level of product and industry knowledge.
• Handle customer objections confidently and professionally to secure business opportunities.
• Work collaboratively with internal teams to ensure an exceptional customer experience.
• Achieve and exceed monthly sales targets and key performance indicators.
• Deliver outstanding customer service while driving profitable sales growth and customer retention.

This job description is neither exhaustive nor exclusive and may be reviewed and amended in line with business requirements.

ESSENTIAL REQUIREMENTS

• GCSEs (or equivalent) at Grade C or above, including English and Mathematics.
• Minimum of 3 years' proven experience in an internal sales, account management, business development, or customer-facing sales role.
• Demonstrable track record of achieving and exceeding sales targets and performance objectives.
• Experience developing and growing existing customer accounts.
• Strong commercial awareness with the ability to identify and convert sales opportunities.
• Proficient in the use of CRM systems and Microsoft Office applications.
• Ability to quickly acquire, retain, and confidently communicate detailed product knowledge.
• Experience managing customer enquiries, quotations, and sales opportunities from initial contact through to conversion.
• Excellent verbal and written communication skills.
• Strong relationship-building skills with the ability to create rapport and trust with customers.
• Proven negotiation, influencing, and closing skills.
• Resilient, self-motivated, and persistent when overcoming objections and challenges.
• Strong analytical and problem-solving abilities.
• Ability to work independently and as part of a high-performing team.
• Excellent planning, organisational, and time-management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Highly customer-focused with a commitment to delivering exceptional service.
• Professional, positive, and enthusiastic attitude.
• Results-driven with a strong desire to achieve and exceed targets.

DESIRABLE REQUIREMENTS

• Experience in B2B sales within an FMCG environment.
• Experience developing dormant or underperforming customer accounts.
• Experience using sales data and customer insights (Power BI or similar) to identify business growth opportunities.

WHAT WE OFFER

• Enhanced annual leave with additional for long service
• Long service awards
• Paid medical appointment allowance
• Health Shield benefit upon 6 months service
• Discount on company products- up to 50%
• Vitality leisure corporate discount
• Employee referral scheme
• Life assurance upon one years service
• Employee recognition schemes
• On-site parking
• Competitive Sales Bonus structure

To Apply

Please forward your CV, which demonstrate how the above criteria are met, through the 'Apply Now' button below.

Closing date: Friday, 30th October 2026.

*Applicants should be able to provide proof that they have a right to work in the UK.

**This role is office based in Lisburn, Co Antrim.

Decora is an equal opportunities employer and is committed to supporting an inclusive workplace. Should applicants require adjustments during the application and/ or interview process please reach out to our Recruitment Team via phone or email.

Recruitment agencies please note: Where recruitment agency assistance is required our Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles will not be accepted for this role.

Job Types: Full-time, Permanent

Pay: £30,000.00 per year

Benefits:

• Employee discount
• Life insurance
• On-site parking
• Referral programme

Application question(s):

• This position is Office based in Lisburn, Northern Ireland. Where will you be commuting from?

Experience:

• Sales: 3 years (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person