International Sales Executive

The International Sales Engineer will be responsible for developing and expanding the company's business across international markets for engineering products and solutions including CNC/VMC Machines, SPMs, Industrial Automation, Instrumentation, Calibration, Metallurgy, and Material Testing Equipment.

The role involves identifying new markets and customers, developing distributors and business partners, managing international enquiries, preparing techno-commercial proposals, negotiating with customers, and achieving revenue and business growth targets.

Key Responsibilities

International Business Development

• Identify and develop new customers, distributors, agents, and channel partners across international markets.
• Develop business opportunities in Asia, Middle East, Africa, Europe, Southeast Asia, and other assigned territories.
• Conduct market research to identify potential industries, applications, customers, and business opportunities.
• Develop and maintain a strong international sales pipeline.
• Explore new countries, markets, and applications for the company's product portfolio.

Product & Technical Sales

Promote and sell products/services across the following areas:

• CNC / VMC Machines & Machine Tools
• Special Purpose Machines (SPM)
• Industrial Automation Solutions
• Industrial Instrumentation
• Calibration Services & Solutions
• Metallurgy & Material Testing Equipment
• Testing & Measurement Instruments
• Other engineering and industrial products/services offered by the company.
• Understand customer applications and recommend suitable technical solutions.
• Coordinate with Design, Application Engineering, Calibration, Metallurgy, and Technical teams for customer requirements.
• Prepare technical presentations, product proposals, and techno-commercial offers.

Sales & Customer Management

• Handle international enquiries from lead generation/RFQ to order closure.
• Conduct online meetings, customer presentations, product demonstrations, and technical discussions.
• Develop strong relationships with OEMs, manufacturers, laboratories, distributors, consultants, and industrial customers.
• Negotiate pricing, payment terms, delivery schedules, contracts, and commercial conditions.
• Follow up consistently on quotations and convert opportunities into orders.

Market Development

• Identify new applications and industries for existing products.
• Develop new distributors and channel partners in international markets.
• Participate in international exhibitions, trade fairs, conferences, seminars, and customer visits.
• Monitor competitor products, pricing, market trends, and customer requirements.
• Develop country/territory-wise business development plans.

Order & Commercial Coordination

• Coordinate with internal teams from order confirmation through production, inspection, dispatch, and delivery.
• Follow up on customer approvals, documentation, shipping, and payment milestones.
• Monitor international order status and ensure timely customer communication.
• Maintain accurate CRM, sales pipeline, forecasts, and international sales MIS.

Key Skills Required

• Strong experience in International B2B Sales / Export Sales / Business Development.
• Technical understanding of engineering and industrial products.
• Experience selling any of the following is preferred: Machine Tools, CNC/VMC, SPM, Automation, Instrumentation, Calibration, Metallurgy, or Material Testing Equipment.
• Strong technical sales and solution-selling capability.
• Excellent English communication, presentation, negotiation, and customer-handling skills.
• Ability to understand customer applications and convert requirements into commercial opportunities.
• Experience in handling distributors, agents, OEMs, and international customers.
• Strong commercial understanding of pricing, margins, payment terms, and international business.
• Proficiency in MS Excel, PowerPoint, CRM/ERP.
• Willingness to undertake international travel.

Qualification & Experience

• B.E./B.Tech – Mechanical / Mechatronics / Peferred.
• 8–10 years of experience in International Sales / Export Sales / Business Development.
• Experience in industrial products, engineering products, machine tools, instrumentation, testing equipment, or capital equipment preferred.
• Proven experience in developing new international markets will be an added advantage.

Key Performance Indicators (KPIs)

• International Revenue Achievement
• International Order Booking
• New Country / Market Development
• New Customer Acquisition
• Distributor / Channel Partner Development
• Sales Pipeline & Conversion
• Pricing & Margin Achievement
• Discount Adherence
• Collection / Payment Timeline Achievement
• New Application Development
• Customer Retention & Repeat Business

Performance-Linked Variable Pay

Variable payout will be directly linked to individual sales and business performance. Key parameters will include:

• Revenue / Order Booking Achievement
• Pricing Achieved
• Discount Adherence
• Payment / Collection Timelines
• New Customer & Market Development
• Distributor Development
• New Applications / Business Opportunities

Each KPI will have a defined weightage, and the overall weighted achievement percentage will determine the variable payout.

Perform → Achieve → Get Paid

Payout will be processed as per the organization's annual performance cycle and applicable compensation policy.

Ideal Candidate

An experienced International Sales professional with a strong technical and commercial orientation, capable of independently developing international markets for machine tools, SPM/automation, instrumentation, calibration, metallurgy, and material testing products. The candidate should be an aggressive business developer with strong international customer relationships and a proven ability to convert opportunities into profitable business.

Work Location: In person